Distribution

The new digital ways content was becoming distributed

  • Are There Really 1.67 million Illegal Movie Downloaders in the UK?

    The British Video Association (BVA) has surveyed 16,000 people between 12 and 74 and extrapolated that there are 1.67 million illegal film downloaders in the UK, as they believe that 4% of the population are indulging in the practice.

    We think this gives an inaccurate picture. The entire population doesn’t have internet access, and downloading all of Kill Bill Volume 1 on a dialup is frankly insane, limiting this kind of piracy to broadband subscribers. Ofcom estimates that there are around 4 million broadband homes out there – so perhaps 4% of them are downloading, making it roughly 160,000 pirates (which we feel is more accurate), or perhaps 25% of broadband subscribers are pirates (which we doubt).

    The BVA goes on to estimate that this downloaders cost the video industry £45 million (€) in lost revenue. A quick calculation on the back of an HP48 shows that this is roughly two full price DVDs per downloader – yet the BVA goes on to say that the average downloader grabs some 30 films and TV episodes a year. Since many downloaders like to collect and share files for kudos, we suspect the picture in the UK is of around 160,000 pirates downloading 30 films.

    Interestingly, according to the survey, the average downloader is under 35, male, and lives in the south of England – presumably because broadband is more prevalent there and not because they’re more prone to thieving.

    The BVA’s report

  • Blockbuster’s Online DVD Rentals

    Blockbuster Video have launched an online DVD rental business, much like that offered by Netflix. With a £13.99 (€20.78) subscription, customers can order up to three DVDs at a time from the online service. Blockbuster are are offering a library of 15,000 titles initially, with many more planned.

    The service works in a similar fashion to those already in the market – you select titles from the website and up to three are sent to you from your list of desired films. When you’ve finished with a film, you return it in the reply paid envelope and the next film in your list is sent out to you. Subscribers never pay for postage no matter how many rentals they make in a month.

    “Many of our customers rent on impulse and our stores are the perfect solution for this. However, the online service will suit those with very busy lifestyles who want a more up-to-date choice of movie than is available on the premium channels. It will be like having a multiplex in your front room.” said Steve Foulser, commercial vice-president of Blockbuster.

    This is not Blockbuster’s first venture away from traditional forms for entertainment rental – the company is currently working with Kingston Communications to offer a video on demand rental service in Hull. Movies cost between £2 and £3.50 (€2.98 and €5.20) for a 24 hour rental, with television programmes costing £0.50 (€0.74) each.

    Blockbuster

  • Wi-Fi Alliance to jump early on IEEE WLAN standard

    Claiming that they want to get the market moving, the Wi-Fi Alliance is starting its certification programme for wireless Quality of Service (QoS) in September before the official declaration of the standard by the IEEE. The IEEE is expected to declare the standard by the end of 2004 at the earliest.

    WiFi standards really are a confusing alphabet soup. 802.11b is the original 11Mbps wireless running at 2.4GHz frequency, confusingly 802.11a runs faster at 54Mpbs but at the higher frequency of 5GHz, 802.11g is 54Mbps at 2.4GHz, 802.11i has enhanced security, 802.11h is concerned with spectrum and power control management, 802.11e will provide QoS. Even the trade finds it confusing, never mind the consumer, hence the creations of terms like WiFi.

    WME (Wi-Fi Multimedia Extensions), part of 802.11e, will provide QoS which is important for a number of applications. Currently all packets of data on a WiFi network are treated equally, but for some sensitive types of traffic such as video, audio and voice it is more important that those data packets arrive before thing such as web pages. If the sensitive packets do not arrive on time or in order, the playback of them can become choppy – not what the consumer is expecting.

    Frank Hanzlik, managing director of the Wi-Fi Alliance explained the importance of this for home media networks, “You need to be able to manage bandwidth and prioritise the packets if you’re sending a video image from your PC to your television.”

    Pre-empting the release of standard is a worrying trend that is becoming more common. A commercial entity or industry body gambles that they can possibly influence the market by releasing equipment with their pre-emptive ‘standard’. They hope that if the purchasing public has gone their route and bought substantial amount of equipment using it, it itself becomes the standard.

    Wi-Fi Alliance

    IEEE

  • Flarion and Vodafone Trial High Speed Wireless Internet in Tokyo

    It’s now over to the politicians. Nobody who has seen Flarion’s sales pitch has failed to be impressed by “what if?” this technology were available. Faster than 3G and covering more users at the same time, with far lower network latency – if we had this, there wouldn’t be all the discussion about WiFi phones. But the technology looked to be illegal. 

    Now, in a deal with Vodafone which covers metro Tokyo Flarion is going to get the test bed it needs to convince the world’s Governments to allow this technology in existing spectra.

    The barrier to Flarion’s Flash-OFDM wireless is that the GSM and 3G network operators are licensed, pretty much anywhere in the world, to provide a voice service using specific technology on their masts. And Flarion offers a pure IP network, which is neither WCDMA nor GSM.

    Of course, you can carry voice over IP networks; but the small print doesn’t appear to explicitly allow a voice network to be done this way, and often, specifically insists on GSM or WCDMA technology. And politicians are wary of buying into a new technology, because there are powerful lobbies threatening to take real money off them if they do.

    The problem is that in all too many countries, huge sums have been raised in 3G phone auctions. If the various Governments who conducted these auctions suddenly rendered 3G obsolete by licensing a new system, the calls for refunds would be loud and strident.

    On the other hand, if the mobile phone companies initiated the move, they’d be effectively conceding that they didn’t care about the original high-priced licence rip-off.

    The trial is being described as low key and routine, by Vodafone: “Vodafone undertakes technical trials of emerging technologies to ensure we are well positioned to drive future research into mobile system solutions,” said today’s announcement. “Such programmes also enable Vodafone to respond quickly to commercial opportunities with specific market requirements should the need arise,” said Professor Michael Walker, Vodafone Group Research and Development Director.

    The mobile broadband trial will start in mid 2004 and will cover metropolitan areas of Tokyo. Vodafone “will conduct field tests of Flarion’s system performance, user mobility, subscriber scalability, robustness, and transparent delivery of enterprise and consumer applications over an end-to-end IP network infrastructure.”

    The trial will use Flarion’s commercially available FLASH-OFDM PC card modems for laptops and PDAs, to field test broadband Internet access, enterprise productivity applications, as well as gaming.

    No mention of voice in that, but if it works as described, VoIP (voice over IP) trials will certainly be part of it. That was demonstrated at CTIA in Atlanta, in March.

    But this isn’t the first public trial. In America, Nextel has a customer paying network in the high-tech nexus of Raleigh-Durham, and that has been public since mid last year. that network is a commercial which covers 1,300 square miles, in which there are 1.1 m people including residential, small businesses, and four of the largest American universities. The intention is to have 10,00 subscribers by end of this year, and there are around 130 mast sites. So it is a large substantial network.

    The Vodafone trial, by contrast, will be just 7-8 sites; for purely technical testing.

    Exactly how well Flash-OFDM works in a live application is an issue that many experts have debated. In theory, in Flarion’s white papers, FLASH (Fast Low-latency Access with Seamless Handoff) has an average downlink speed of 1.5 megabits per second – somewhere between five and six times the data rate of WCMDA 3G phones. Also in theory, it can handle far more simultaneous users, between two and three times, according to Flarion’s own estimates.

    The technology is based on work done in Bell Labs, and inherited by Lucent, which spun Flarion off in February 2000. So – after Qualcomm – some industry analysts are very nervous about building an industry standard around a single intellectual property owner again.

    The real appeal, however is that FLASH-OFDM allows for low latency access. Latency, the time wasted by a network while it processes data internally, is down to LAN standards.

    The latency of a 2.5 G network can be enormous. The GPRS standard actually permits delays of over 10 seconds – 800 ms and above is the agreed specification. Ten seconds is not that unusual, if the user is moving from one cell to another. Nearly all Internet based software will assume the link is broken if delays on that scale occur, and will time out or crash.

    Latency of WCDMA is far lower, but still can reach large fractions of a second. In an unloaded network it would be 250 ms; as you load the net, it can be one second and above.

    Flarion has said that average sustained latency of Flash-OFDM is below 50 milliseconds, and can be far lower. This will be one key factor which Vodafone will evaluate in live trials. Trials in Europe with “an operator” (Flarion can’t disclose which) ran at 28 ms average.

    Also, Vodafone will want to assess IP Quality of Service (QoS), and Flarion’s claims of “high spectral efficiency and full mobility” and “ubiquitous, LAN-like user experience” claims, too. Flarion categorises standard Third generation (3G) mobile networks as “circuit-switched, hierarchical architectures.” You are connected to a given end-point during the whole of a call, rather than sending packets into a true packet switched IP network, they say: consequently “there is tension between the design objectives and the current environment of the wired Internet and mobile voice networks. The resulting design compromises of circuit-switched networks, which are optimised for voice, impair their ability to deliver high-speed, low-latency data cost effectively.”

    If Flarion is right, the big saving is cost to the operator. “The resulting high cost-per-megabyte of data delivery over circuit-switched based networks will prevent the emergence of mass-market wireless Internet access. An alternative approach, focusing directly on high speed, low cost and low latency wireless data delivery is required. Flarion, through its innovative FLASH-OFDM airlink, addresses the challenge of delivering affordable mobile broadband.”

    Joe Barrett, EMEA marketing director at Flarion, said that the politics of Flash-OFDM isn’t as sensitive as some people think. “European regulations don’t have the same force as the original GSM Directive, when it comes to 3G,” he told NewsWireless. “In any case, the recommendations on which the contracts were based for 3G have now expired. The contracts do mandate whatever they say, but there’s no regulation requiring that they can’t be varied.”

    And, he believes, European legislators are becoming less prescriptive.

    “They want to ensure that different bands are used for the purpose intended, but they aren’t insisting on technology any more,” he said.

    Flarion site

    © Newswireless.net.

  • Data-over-DAB: GWR/BT partnership announced

    The widespread understanding of DAB is in its use to provide the next generation of radio and many have found the advantages that the CD-quality audio broadcast bring.

    We at Digital-Lifestyles have been excited about using DAB to broadcast data efficiently to many devices since 2002 when it first came to our attention. DAB has a theoretical total output of up to 1.7 Mbits per second and has the major advantage that is broadcast. The costs of distribution of content is fixed, no matter how many people receive it, – the opposite to other data delivery channels such as GRPS or 3G.

    Last year we saw a number of devices being demonstrated at IBC2003, some which used GSM and DAB, others combined GPRS and DAB, all featured the receipt of data over DAB and the provision of a back channel over the cellular services.

    A number of trials have also been run. There was a six month trial in the UK which started in October 2003, run by Capital Radio PLC, NTL Broadcast and RadioScape Ltd which delivered Dolby 5.1 surround sound over live Internet Protocol (IP) datacasting using the Windows Media 9 Pro CoDec.

    Today we are pleased to see that UK broadcaster GWR and BT wholesale have come together to create a new digital multi-media UK broadcast operation. The new entity will create mobile broadcast services to deliver multi-media content such as news, sports and entertainment. They plan to launch a London-wdie service during 2005, and expand across the Uk in 2006.

    The new venture will utilise Digital One’s digital broadcasting capacity, running alongside eight national digital radio stations. Digital One is 63% owned by GWR. The rest of details for the deal are fairly complex and we would suggest reading the press release to get a full understanding, but GWR are confident of additonal earnings from it with an estimated £5m in the year ending March 2008.

    Data over DAB sounds like a great idea – it is but sadly there are currently a couple of obstacles to everyone receiving broadband-type delivery speeds of content to portable handsets.

    The most significant is that enshrined in UK law is a restriction on the balance between the bandwidth that must be used audio broadcast and that for data. The original 1996 Broadcasting Act specified that data must take up no more that 10% but in a 1998 review by the Secretary of State this was changed 20% of the multiplex over a 24 hours period. Glyn Jones, Operations Director of Digital One told Digital-Lifestyles that through negotiation with the UK regulator OFCOM they have agreed to alter their licence by changing two of the radio services original included Digital One’s licence – a rolling news service from ITN and a financial information service from Bloomberg – which were withdrawn in 2002. They will be replaced with the GWR/BT wholesale service and Digital One is confident that this will not exceed their 20% data allocation.

    DAB receiver cards have been developed as add-ons for portable devices, but there will be a delay before it becomes mass market as the DAB chipsets need to be incorporated into mobile phones and devices before it can really fly.

    Keep your eye on this one. We feel it is still a very exciting means of wide spread delivery of content.

     

    Examples of possible services provided by GWR/BT:

    News and sport: – There would be no need to dial-up to find out the news & sport. Every time the user picks up the device the very latest information will be available to browse. It is similar to having a news portal on the phone without the need to pay each time the user wants to look at it nor the wait to dial-up and down load information. It is already there and can be used 24/7 for a low fixed fee.

    Traffic congestion: – Breaking traffic and travel updates would be always available on the phone or PDA, ready to be checked when the user is on the move. There would be no need to dial-up each time to discover delays, the information is constantly pushed onto the phone memory and can be accessed for a low fixed cost. The latest information replaces out of date information automatically making it very efficient and simple to use.

    Live entertainment device – the mobile phone or PDA becomes a live entertainment device as it will automatically receive games downloads and movie previews to be played at any time. Games can be played at any time with others using the mobile phone connection as well as movie clips forwarded.

    Stock market information – the PDA could have a stock market ticker and share updates constantly refreshing. There is no need to dial-up for the latest business and financial information as it is directly broadcast to the device.

    GWR Press release – GWR and BT create mobile digital datacasting operation

  • First – DSL Sells Faster than Cable Modems in the US

    The US has always been a stronghold for cable modems and up until last year it outsold DSL two-to-one. This makes it all the more surprising to hear from Reuters that DSL has, for the first time, sold more high-speed Internet connections than cable providers.

    Feeling threatened by the rise of VoIP (Voice over IP), that could enable cable-customers to discard their phone lines while keeping phone services, the telephone companies are undergoing a big push to try to ensure that their phone customers stay with them. “The bundle with DSL is incredibly sticky, more so than even long distance,” Verizon Chief Financial Officer Doreen Toben told Reuters. “If you can get DSL into the bundle, the customer will not leave you.”

    SBC, one of the four ‘Baby Bells’, is finding price a big determinant in converting and keeping customers on high-speed access. “When you’re selling this at $45, a customer buys it and gets his first bill and panics and cancels,” their Chief Operating Officer Randall Stephenson told analysts last week. “When you’re selling it at $30, you have much less of that.” All of this is good for the US consumer, in the short term at least.

    Reuters story

  • USB Key Concert Recordings from eMusic Live

    A club in Hoboken, New Jersey is offering a new twist on concert recordings, by offering uploads to USB keys. After a live show, fans at Maxwells can pay $20 (€16.80) for a USB key and then a further $10 to have a MP3 of the gig copied to it.

    The kiosk-based service is being offered by eMusic Live, who regard the service as a step beyond clubs who burn CDs of concerts for sale at the end of the night. The DRM-free music is also for sharing – providing free publicity and word of mouth for small bands.

    Scott Ambrose Reilly, president of eMusic Live says the thinking behind the service is simple: “What we were seeing is that a large number of people were taking their CDs home and ripping them to MP3s, so we thought it would benefit music fans to eliminate that middle step. Admittedly this won’t be for everyone. But since the direction of music is increasingly going digital, I don’t see why this wouldn’t find its niche.”

    eMusic Live are looking to roll more kiosks out to other venues around the US soon.

    Founded in 1998, eMusic currently operate a music subscription service that offers tracks from its 300,000-strong library starting at US$0.25 (€0.21).

    eMusic have long had one of the fairest usage clauses in the online music business (from their website):”Unlike other subscription services that put strict limits on how and where subscribers can listen to music, eMusic offers extremely flexible usage terms that allow the convenience online music fans want and expect. All eMusic’s tracks are in the industry standard MP3 format and subscribers are encouraged to make multiple copies for personal use, burn the music to CDs and transfer their music to portable MP3 players. Because eMusic uses the standard MP3 format, consumers can use their music the way they want. In addition, eMusic subscribers own the music they download.”

    eMusic Live

  • FCC Requires Firewire in Set-top Boxes

    A Federal Communications Commission (FCC) directive which came into force this month, requires cable operators to provide a Firewire (IEEE1394) -enabled set-top box to customers who require them. The FFC have long been promoting interoperability between STBs and other equipment, and this looks like another step down that road.

    According to an HP paper on the subject (linked below) “The distributed set top architecture becomes more compelling when multiple devices, interconnected by a 1394 cluster/backbone network, can access an access network gateway simultaneously.”

    Using the Firewire interface, customers will be able to connect their STB to a range of other devices, such as PVRs or Firewire enabled PCs and Macintoshes. Customers will be able to capture MPEG2 streams to for storage elsewhere – provided it’s within the 4.5m reach of a 1394 cable.

    A Firewire interface doesn’t mean that customers will just be able to rip content – anything coming through that port can still be protected by DRM measures, IEEE1394 is just an interface after all. However, the inclusion of a Firewire port does allow the distribution of protected content to other devices around the home.

    HP’s report on Firewire and set-top boxes

  • Bringing the School into the Home via Broadband

    As Britain moves closer to complete broadband coverage, communities around the country are beginning to explore the potential that interactive services offer and are partnering with technology companies and content providers to create some innovative services.

    We decided to look at one of the best examples of community broadband TV: Kingston Communication’s collaboration with an East Yorkshire school which has led to an exciting project to engage pupils in interactive learning, both at home and in the classroom.

    The Kingswood High School’s Broadband TV (KBTV) Project was conceived in 2001 under the UK Government’s Information Society Programme and Hull’s own Digital Learning Plan. Kingswood was chosen to collaborate with the BBC in its Headstart project.

    The BBC provided the school with access to its film and video archive – and from this, using standard desktop tools like Premiere, pupils and teachers were able to create interactive content that formed the basis of many exciting and informative lessons.

    Kingswood High went on to develop the idea into community broadband TV – with the aim of providing a range of interactive services via set top boxes (STBs).  The school secured enough funding for the project to provide a one-year trial of STBs for all the families in the local community with a suitable phone line.

    We spoke to Andrew Fawcett, Head of Products and Services at Kingston Communications about the stealthy growth of broadband television: “IPTV has come of age, and it’s come of age in a non-linear fashion.  We’re on both sides of the equation, because part of our business is being a broadband ISP, and that’s been experiencing exponential growth, delivering one megabit of broadband to a consumer PC.  Since 1998, we’ve been delivering five megabits into the back of people’s television sets with a service that people don’t know is broadband.”

    We asked him for some background to the Kingswood project: “Everybody who goes to Kingswood School, all the kids basically as part of their school work, use the KIT service – it’s given to them free of charge.  They’re creating their own content at school level.”

    “The service covers 200 homes at the moment, but we have a proposal to roll it out to 2000.”

    Staff at the school are finding that this new way of learning reaches and appeals to children who would not normally enjoy or benefit from traditional classroom teaching methods.

    The interactive service provides immersive learning tools at school and at home. Andrew added, “They (the pupils) get the Kingswood Channel, a school’s TV channel with three elements to it.  One is that we deliver curricular materials – there’s a permanently available set of resources for all subjects that’s very video rich.”

    “The second part is taking stock materials and turning them into their own programmes.”  Each (school) year has its own area on the service, though areas are accessible to everyone.”

    As an example of this, Andrew showed us a documentary on arson that had been created at the school.  The film had been constructed from content that was put together by the school’s pupils and teachers.

    Part of the experience of learning about arson includes the kids going out with cameras and interviewing people.  The idea of making children media literate is very powerful. I’ve seen kids who would be a nightmare in class, but this stops being class work, and becomes making a film – and more importantly it becomes a film that’s going to be on live telly when they get home.  You can suddenly engage kids at a level that’s incredible.  Very significantly, the school comes into the home.”

    The film included an interview with victims of arson, and an arsonist – and was put together with standard desktop tools like Adobe Premier.

    Interactive television like this also provides educators with valuable information on the effectiveness of services and lessons.  “Year Ten”, he told us, “will be asked to go home and watch this as homework.  We track usage for a select number of pupils who have chosen to opt in to the research elements in the programme.  We’re looking at Educational Family Footprints.  One of the key determinants of the success or failure in education is parental support.  We’ve taken families with different educational footprints – from homes where education is core to the family life, to others where education is less important.”

    The third aspect of the service provides pupils with a virtual PC they can access using their television set at home.  The system runs a virtual PC using Citrix MetaFrame – all the processing is done at the server end of the network, which only sends screen updates to the set-top box.  The box essentially becomes a “dumb terminal”.  Pupils can access and save work stored on the school’s network, and use Star Office providing them with applications for word-processing, spreadsheets and presentations.”

    A virtual PC service like this has many advantages, as the customers don’t have to maintain a PC at home and so security against spyware, hacking and viruses is taken care of by a qualified IT department at the school.  It also ensures that pupils all have access to the same computing platform.

    Andrew is justifiably proud of this aspect of the service, “Of all these things we’ve done with KIT, this brings everything together.  It brings the localness and on-demand aspects of the service together, and it emphasises the difference of broadband TV – you could never provide an application like this with satellite TV.  It’s wholly back-channel dependent.”
    Kevin Beaton, Head Teacher at the school explains why they wanted to get so involved in a service like this:  “The rationale for the whole project is that the school becomes the local hub that is able to provide the surrounding community with access to digital services. Initially the focus will be on education, so that we can prove to everyone involved that the principle of on-demand access to information and interactive educational content really is viable.”

    Vein continued, “The school is currently developing material to be used on KBTV, and we’ve identified a number of logical and consistent uses for the system. Lessons in several departments are already being developed using our very latest interactive ‘White Boards’. This in turn means that teaching methods and the style of learning are changing, and more and more lessons will begin to make use of film and video as a stimulus to greater creativity. Some of the items will only be produced for homework purposes; hence students would be expected to watch educational material on film, and then complete set work on the film at home. Other material will be work from lessons at school, which can be completed at home, or perhaps reviewed at a later stage as part of a planned revision programme.

    “Yet other material will be demonstration work from subjects like Design Technology, where soldering small intricate parts can be clearly be shown to pupils in close-up mode. In the field of Art it would be possible to view many different examples of paintings and sculptures, with the key points that ensured the success of the work clearly demonstrated.

    “Another interesting aspect of the KBTV on-demand channel is that parents would have independent access to vital school information concerning their children. This would include attendance records, term dates, coursework deadlines, examination entries, parents’ evenings, exhibitions and school music and drama productions. In addition, direct contact could be made with school staff via e-mail, with the possibility of video conferencing for those parents or guardians who were unable to physically visit the school for whatever reason.”

    And what about the future for services like Kingswood?  Andrew Fawcett told us what was up next: “There was a very small budget for this – by squeezing things, as we tend to do, we managed to deliver it to 200 homes, to get a reasonable feel for the potential.  This stage of the trial finishes in June – our intention is to look for additional sources of funding.”

    Kingswood High and Kingston Communications are compiling information on the before and after effects of the KBTV initiative – hopefully benefits of this sort of programme will inspire more partnership and research in the educational possibilities of our broadband future.

    Kingswood High School

    Kingston Communications

    BBCi Humber

  • Band, Super Smart, Release Ringtone Album

    Apparently, they're called Super SmartPanda Babies is the new album from Super Smart, a German four-piece band – and it’s only available as a series of mobile phone ringtones.

    There are many aspects of this story that make me want to leave my office and go and live in a cave but I can’t deny that it’s innovative and turns the entire music publishing and purchasing model (which is already in disarray anyway) on its head.

    The album is, apparently, a sort of disco-pop/electro-punk affair and is published by Go Fresh Mobile Music.

    Antonio Vince Staybl, GMM founder, describes the thinking behind Panda Babies: “Music has to be re-thought. 20 Euro for an inflexible album, lowest margins for artists as well as the loss of image of CDs, which are nowadays distributed everywhere free of cost as give-aways, necessitate an immediate change in thinking.” Toni Werner Montana, boss of the label, adds: “We release songs within a few hours Europe-wide without interfaces to the classical music industry. Our prices for a ring tone album or a compilation of ten to twelve tracks including a mobile phone video will settle down at four to five Euro and the price for a single ringtone at 1.49 Euro in the medium-term”.

    As part of the project, the band wear panda heads to protect their identity – though from whom, I’m not quite sure. Me, possibly.

    If anyone would like to send us a review of the album for publication here – please feel free to contact us. The best one wins something terrible out of my record collection, chosen at random.

    GoFresh