Blockbuster Video have launched an online DVD rental business, much like that offered by Netflix. With a £13.99 (€20.78) subscription, customers can order up to three DVDs at a time from the online service. Blockbuster are are offering a library of 15,000 titles initially, with many more planned.
The service works in a similar fashion to those already in the market – you select titles from the website and up to three are sent to you from your list of desired films. When you’ve finished with a film, you return it in the reply paid envelope and the next film in your list is sent out to you. Subscribers never pay for postage no matter how many rentals they make in a month.
“Many of our customers rent on impulse and our stores are the perfect solution for this. However, the online service will suit those with very busy lifestyles who want a more up-to-date choice of movie than is available on the premium channels. It will be like having a multiplex in your front room.” said Steve Foulser, commercial vice-president of Blockbuster.
This is not Blockbuster’s first venture away from traditional forms for entertainment rental – the company is currently working with Kingston Communications to offer a video on demand rental service in Hull. Movies cost between £2 and £3.50 (€2.98 and €5.20) for a 24 hour rental, with television programmes costing £0.50 (€0.74) each.