Digital-Lifestyles

Distribution

The new digital ways content was becoming distributed

  • Nokia’s First NFC Product – Why it’s Important

    Nokia NFC shellNokia has lifted the lid on the world’s first NFC (Near Field Communication) equipped mobile phone by adding the special NFC clip-on shell to their 3220, a tri-band camera phone that is available in two versions (Euro/Asia & America). With its build-in NFC shell, the phone is the latest step in the development of innovative products for mobile communications.

    NFC is essentially a contactless technology that allows for short-range two-way wireless connectivity using a tag and a reader. Developed jointly by Philips, Sony and Nokia, it is based on short-range (10 cm, 3.9”) radio frequency (RF) technology, an NFC-enabled mobile device lets you access services or operate your mobile device by placing it near a tag or share information by bringing two devices close  to each other. When you’re near a tag, your mobile phone reads the tags content by emitting a short-range radio signal that powers up the tag’s microchip, allowing you to execute an action, such as opening a Web page, calling a number, or sending an SMS. The opportunities for the Media business, in particular advertising are immediately obvious. People passing posters, wanting to find out more information are able to directly request it there and then, at the point of impulse. It could them be immediately delivered by bringing up a Web page of info or received via email for later consumption. Vivendi Universal has also trialed selling tickets to films, simply by placing the phone on a NFC spot on a film poster. Similarly, by communicating with an enabled device such as a TV, the mobile device can send a picture to it  It is currently unclear to us how much bandwidth will be offered by NFC, but we would assume it will be low, being more along the lines of ZigBee than Bluetooth. If this is the case, transferring a 1Mpx image will be a slow and painful process.

    NFC is different from other contactless or RFID technologies in that it has a very short operating distance and also allows two devices to interconnect. The effective distance of an NFC solution depends on the tag design and the reader, but is only a few centimetres in Nokia’s solution.

    The potential benefits of the technology include improved usability, easier access to services and content via physical objects, convenient sharing of digital items between devices by bringing them next to each other – such as swapping electronic business cards with clients – and local payment and ticketing capabilities. This has already been trialed in the Frankfurt transport system.

    “Touch-based interactions will improve the consumer experience of existing services and create new opportunities for users to benefit from their phones. This technology has the potential to significantly improve the way operators provide and users discover and activate different mobile services,” said Gerhard Romen, Head of Market Development at Nokia Ventures Organisation. ‘By introducing the new Nokia NFC shell, Nokia clearly demonstrates strong commitment to offer users an intuitive wireless experience.” Samsung Electronics has also mentioned that it intends to manufacture NFC phones.


    Tech Background to NFC – NFC technology evolved from a combination of contactless identification (RFID) and interconnection technologies. NFC operates in the 13.56MHz frequency range, over a distance of typically a few centimetres. NFC technology is standardised in ISO 18092, ISO 21481, ECMA (340, 352 and 356) and ETSI TS 102 190. NFC is also compatible with the broadly-established contactless smart card infrastructure based on ISO 14443 A, which is supported by Philips’ MIFARE technology and Sony’s FeliCa card.

    Nokia 3220

  • Nokia: Crown Castle joins to pilot DVB-H technology

    Yet another chapter is unfolding in the battle to bring the TV screen and its contents to the mobile masses. And it’s all being made possible with global digital technology, as the first US pilot of DVB-H takes place. DVB-H is a standard specified by the Digital Video Broadcasting Organization specifically for the transmission of TV-like content and data to handheld devices, such as mobile phones. Nokia and Crown Castle have joined ranks to pilot DVB-H technology in the United States. Crown Castle already offers significant wireless communications coverage to 68 of the top 100 United States markets, and owns, operates and manages over 10,600 wireless communication sites in the U.S. The whole point of the exercise is to bring TV-like services to mobile devices. The pilot commenced in October, and aims to prove and test the feasibility of DVB-H technology and related service systems in this market space. The next step will be to expand the pilot to test consumer experiences and acceptance of a mobile phone TV service. Spokespeople from Nokia and Crown Castle aired their views in yesterday’s press release. “We believe this may be an important new technology for our company and our industry. We look forward to partnering with content providers and wireless service providers to introduce commercial services utilising the nation-wide spectrum that we acquired in 2003 and our extensive portfolio of US towers”, said Michael Schueppert, Senior Vice President – Business Development for Crown Castle. On the Nokia side, Seppo Sutela, Director, Rich Media, Nokia said, “Piloting with Crown Castle is a major milestone for Nokia. It will expand mobile phone TV services to United States, giving DVB-H standard a truly global reach. Mobile phone TV, based on DVB-H, will provide new attractive consumer services as well as business opportunities for all parties in the business system. Our pilot with Crown Castle is an important step towards that.” www.nokia.com
    www.crowncastle.com

  • BT Offer Public WiFi for £1/month

    It’s just bargain after bargain, as companies keep pushing out the barriers to attract new customers or hang on to existing ones, using every technological and communications innovation available. Now BT is offering its new and existing, business and consumer broadband customers, public wireless broadband for just £1 a month. Remember that BT already have a Bluephone in the offing – a mobile phone that will provide cheap Web-based phone calls from Wi-Fi hot spots anywhere in the world.

    The service is called BT Openzone and there are two introductory discount deals of £1 per month for up to 500 minutes available to BT Business Broadband customers and BT Broadband and BT Yahoo! 500 minutes is only eight hours a month though, and this may not be enough for some people. It is offered to BT customers, who sign up before December 31, 2004. After the first three months, customers can continue using the exact same service for a further 12 months for £5 a month.

    Aimed at people on the move who need to keep in touch, customers can log on to BT Openzone with their Wi-Fi enabled laptop or PDA when within range of over 7,000 hotspot locations across the UK, including hotels, airports, railway stations and coffee shops. With cable companies, mobile operators and VoIP providers always offering trendy alternatives, Telcos have to keep going back to the drawing board.

    But (she asked, scratching her head), why would you bother paying £5 or even £1 per month if all you have to do is hawk your laptop down to the nearest café, and get the whole lot for free, plus a really well-made cup of coffee?

    Thousands of BT Openzone hotspots can be found in the UK and Republic of Ireland, in motorway service stations, airports, conference centres, hotels and cafés. Also, a Wi-Fi roaming agreement with BT Openzone, has increased the number of T-Mobile UK hotspots to 1,900, and customers of BT Openzone will now also have access to T-Mobile’s 600 UK Wi-Fi hotspots, as well as thousands more across Europe and the US. Now all we have to worry about is wireless security!

    BT Group plc

  • VoD, NVoD & DVR All to Grow In Europe – Yankee

    Combined Annual VoD and NVoD revenue will increase fivefold to Euro 2.2 Billion by 2008, while DVR service penetration will also increase to 20% of Western European Digital TV Homes by 2008, says Yankee Group.

    Video on demand (VoD) and digital video recording (DVR) are phrases that service providers are getting very used to – because that is where their business is heading, and both will “coexist as complementary options for digital TV customers,” says Jonathan Doran, Yankee Group Broadband & Media Europe senior analyst, in yesterday’s news release.

    Yankee predicts that Video-on-demand (VoD) and its variants will account for an increasing proportion of digital TV revenue in Western Europe, with products like FastWeb and arrivo accounting for a growing proportion of European pay-TV revenue in the next 3 to 5 years.

    Two reports, On-Demand TV, Part 1: VoD Will Grow Europe’s Pay-TV Markets, but Not Much, and On-Demand TV, Part 2: Operators Must Move Fast to Add DVR to Their Digital Proposition, mention some challenges that VoD must face. Cable operators, for example, will have to fork out for digital upgrade costs and provision of customer-premises equipment, while satellite operators won’t be able to provide true VoD services if they don’t have a return path. Furthermore, while services such as Sky+ and PILOTIME are showing strong initial appeal among early adopters, high subscription fees will deter many users.

    But most importantly, Yankee says platform operators will have to recognise that VoD represents an enhancement of the digital TV value proposition rather than a core application, so that although VoD will become an intrinsic part of digital TV, it will only account for a modest share of overall service revenue.

    Operator-provided DVR service faces numerous challenges, Yankee warns, like competition from standalone retail DVR and DVD-R units. However, as equipment prices continue to fall and platform operators increase their marketing push, consumer adoption of DVR service is increasing. “DVR services will be more widely and frequently used by digital TV subscribers than regular VoD offerings that are limited to the less ubiquitous cable and broadband platforms,” says Jonathan Doran.

    It’s still more theoretical than practical at the moment, so many cable operators will have to play it safe and offer both VoD and DVR until a demand pattern is established.

  • Qualcomm to Spend $800m on Video to Mobile Network

    As if the cell phone was not already overburdened with cameras, music and video players and handheld computers, Qualcomm now want to add TV programs to the mix.

    Qualcomm, the San Diego developer of wireless technology and maker of computer chips for cell phones have spotted a gap in the market that might increase sales of their chips. They have just announced plans for a subsidiary, MediaFLO USA Inc to deploy and operate a nationwide “mediacast” network, delivering high-quality video and audio programming to third-generation mobile phones at mass market prices in co-operation with US cellular operators.

    QUALCOMM intends to offer the network as a shared resource for US CDMA2000 and WCDMA (UMTS) cellular operators, enabling them to deliver mobile interactive multimedia to their wireless subscribers without the cost of network deployment and operation. Content will be delivered to mobile devices in the 700 MHz spectrum that will enable the network to serve the whole country. It will be based on QUALCOMM’s FLO (Forward Link Only) technology, and will use the MediaFLO media distribution system for content aggregation, delivery and viewing.

    The chain of events happens like this – MediaFLO will deliver news, sports or entertainment programs over the new ‘mediacast’, high-speed cell phone network to US wireless companies, who will in turn pay for the service beginning in 2006.

    Supporting 50-100 national and local content channels, including up to 15 live streaming channels, this system will give TV stations and networks, cable TV and satellite operators and networks a major new distribution channel, enabling them to reach their audiences when they are away from home and on the go. Content will be delivered in an easy-to-use and familiar format at quality levels that dramatically surpass current mobile multimedia offerings through the use of QVGA video at up to 30 frames per second and high-quality stereo audio.

    Dr Paul E. Jacobs, president of QUALCOMM Wireless and Internet Group sees this move as “the logical next step in the evolution of the wireless industry.” The network will cost US$800 million over the next four to five years.

    It may not take on in Europe though. Only yesterday we learned from Jupiter Research that Europeans are less taken with the multi-functional gadgets.

    Qualcomm

  • Sony Eyes P2P Venture

    A new partnership of opposites may be in the offing, one that will allow you to download pay-for and free songs from the Internet. The partnership called Mashboxxx, first reported in Friday’s Los Angeles Times, will happen between Sony BMG Music Entertainment and online peer-to-peer software distributor Grokster. This is quite an historical venture really, being the first earnest public partnership between a major recording company and an established file-sharing outfit. There have been many rumours (whispered behind the hand) of these schemes already being run.

    Yes, Sony BMG has broken ranks with the rest of the entertainment industry by embarking on this venture with Grokster, that combines free music sampling with paid downloads. The free downloads will be promotional versions of songs by Sony BMG acts, and / or you can buy licensed, higher quality versions. Punters already use Grokster to search, download and distribute a wide variety of music files, but most of these are only copies of CD-quality recordings.

    To many, this looks like a case of joining the enemy when you can’t beat them – a tactic that has worked well in many instances throughout history. As it happens, Grokster only recently settled a copyright infringement lawsuit filed against them by recording companies, over a Spanish Web site that was selling music downloads without permission.

    But why go down the expensive and lengthy road of litigation when, like Sony BMG and Grokster, you can settle on a legitimate business model that allows you to work together, using each other’s expertise in a mutually beneficial way?

    Well finally the music industry is starting to acknowledge that Peer-to-peer (P2P) networks are very efficient at distributing files. Not only that, but they get to save money by not paying all of the bandwidth charges for distributing the files, as the consumer bandwidth is used to share the files around.

    Mashboxxx is expected to employ some kind of digital fingerprinting technology that will be able to filter out unauthorized song copies from file-sharing networks, and a version of this type of filtering technology has been developed by San Francisco-based Snocap Inc.

  • SBC’s $20 DSL Red Herring

    Baby Bell phone company SBC Communications has launched a promotion that breaks a barrier of sorts. It’s offering DSL for $19.95 (£11) a month. It only comes in a bundle though. You must also subscribe for one year to SBC’s unlimited calling plan at $48 (£26) a month.

    The DSL service promises download speeds of between 384kbps and 1.5mbps, and an upload speed of up to 384kbps. It also includes increased e-mail account storage, safety and security features and a parental control package.

    SBC Communications, who markets DSL high-speed services in partnership with Yahoo, say the $19.95 (£11) a month plan, effective from 1st November, is available to new broadband subscribers or for customers who want to change from cable to DSL.

    It’s a regular tussle between the phone companies and the cable companies. Approximately 60% of US homes with broadband access, use cable modems, but broadband penetration nationwide has not yet hit 50%. By the end of 2004 roughly 30 million of the 110 million US households will have broadband access – still only 30%.

    At the end of the second quarter (2004) UBS said cable firms had 16.7 million Internet customers, while phone companies had 11.3 million DSL customers – still a considerable gap.

    Looking ahead, Local Bells plan to replace ageing copper wiring in affluent urban areas with fibre-optic wiring that will also handle video, hoping obviously to stop wireless and cable service providers at the pass. Indeed, only last week SBC granted Alcatel a $1.7 billion contract to install fibre-optic lines in its network infrastructure, so that it can eventually handle video, while Motorola will supply equipment to Verizon for their video service.

    But cable companies like Comcast and Time Warner Cable remain the market leaders for household broadband customers. While phone companies like SBC, Verizon Communications, BellSouth and Qwest Communications are upgrading their networks to handle higher bandwidth applications such as video.

    While SBC added 402,000 DSL customers in the third quarter and Verizon added 309,000 DSL customers, cable firm Comcast signed up 549,000 broadband customers in the same period. Comcast did target college students though with a $19.95 (£11), six-month promotion, which may go some way towards explaining their third quarter success.

  • Half UK Mobile Customers can Access the Web via their Mobile

    The MDA was established in 1994 to increase awareness of mobile data amongst users and their advisers. The MDA acts as a focal point for its members, (vendors and users) and outside parties interested in knowing more about the industry.

    MDA findings show that half of UK mobile customers can access the Web via their mobile. With a total active, mobile touting customer base of over 52 million, that means about 26 million are surfing the Web on the tiny screen, with GPRS active devices topping 24 million – a 46% penetration rate for GPRS devices for the total UK market. MMS active capable devices, on the other hand, reached 15 million as at 30th June 2004, with a penetration rate of 29% for the total UK market, showing an increase on the previous quarter of 36%.

    Announced today, the figures as of 30th June 2004 from UK GSM network operators O2, Orange, T-Mobile and Vodafone show a rapid increase for both GPRS and MMS devices on the previous quarter.

    GPRS technology provides “always on” capabilities and faster speeds for e-mail and Web browsing on the move, while MMS capable devices are defined as those with integrated camera phone, attached camera or “MMS capable” of sending / receiving without camera option.

    The GPRS/MMS trend is expected to continue, while GPRS services have illustrated an increase in popularity in the last 12 months in both the consumer and corporate markets.

    Popular applications predictably include, access to rail/air timetables, mobile chat, location services, mobile images and innovative music services as GPRS and MMS providers strive to suit every customer need.

    The MDA announces the total number of chargeable person-to-person text messages and WAP page impression figures sent on behalf of the UK GSM Network operators on a monthly basis and figures are announced in the third week of the following month. You can keep yourself informed by accessing their Web site.

    www.mda-mobiledata.org
    www.text.it

  • WiFi Pricing in Europe is Over Complex

    At the IBM sponsored Wi-Fi Business Development Summit in Paris, consultancy BroadGroup has warned providers to pull back from complex pricing systems for Wi-Fi services, while it also warned major industry players to increase marketing emphasis on monthly subscriptions.

    In simpler language – more transparency is needed. The more schemes and user choice on offer, the more complex pricing structures become it would seem, and BroadGroup define the current schemes as being ‘too finely segmented’. Using source material based on two recent European surveys of 122 Wi-Fi service providers and 83 GPRS operators, BroadGroup said that the findings suggested Wi-Fi is trending towards tariff structures that would leave users unable to comprehend what they were being charged. Whether this is the intent of the WiFi operators isn’t clear.

    But what alternative is there for WiFi service providers if differentiating offerings is the only way to drive marketing strategies, the current mix leaving users with 365 tariff schemes across 28 countries – one for each day of the year.

    It’s true, when you are bamboozled with too many price-saving schemes and special offers you end up being so confused that you just opt for the one you understand the best, and not the one that necessarily cuts your bill. And this is borne out by the fact that BroadGroup provided examples showing that if users did not know how many MB they consumed each month, they could be penalised by selecting an inappropriate tariff.

    Furthermore, most Web sites did not provide an interpretation of MB usage anyway. Even if they all did, you’d wonder how many customers would actually have enough time to study them in detail. BroadGroup is currently conducting a study of business travellers in Europe to provide insight into data usage and what users understand as mobile data.

    BroadGroup research also found that average pricing in the most popular timebands – 1 hour, 24-hours and 1 month had remained largely unchanged over the last 18 months. 24 hour pricing is now offered by 58% of all service providers in Europe with an average price of €15.08. However in a market where prepaid methodologies now dominated, the consultancy believed there was a need to concentrate on the promotion of monthly subscriptions to sustain business growth.

    The consultancy also noted that European Wi-Fi prices continued to be more expensive than the US and Asia.

    BroadGroup

  • Akimbo IP-VOD to Sell Through Amazon

    Akimbo IP-VODWe’ve been keeping our eye on Akimbo, an IP-delivered VOD (Video-On-Demand) service and have learnt that they are launching and have signed on Amazon.com as its official retailer. Akimbo has just launched its video-on-demand service and signed on Amazon.com as its official retailer. Akimbo is to video what Apple’s iTunes is to the iPod. The Akimbo Player, utilising an easy “Queue and View” format is a set-top box that delivers hundreds of mainly niche program videos to television through a broadband-Internet connection allowing consumers to choose content and view it on-demand – or maybe even later.

    Amazon.com will be the exclusive retailer for the 2004 holiday season, and the Akimbo Player which can hold about 200 hours of video, is now available in the Amazon.com Electronics store for US$229.99 (~£125, €180) [Buy]. Consumers can sign up for the Akimbo Service by visiting their site at a cost of US$9.99 (~ £5, €8.10) a month. Sadly, for content licensing reasons we assume, it’s only available in the US currently.

    The service offers consumers 50 categories of content, including mainstream, classic and independent films, foreign language, news, health and fitness, sports, children’s programs, and education. At no additional charge you can download old series such as “The Jewel In the Crown” from Granada International, consult comprehensive independent film catalogues from Undergroundfilm, GreenCine, Amaze Films, and IFILM.  Or you can receive news specials and features from CNN, more conventional classic movies from Turner Classic Movies and cartoon episodes from the Cartoon Network. Premium services are also available for access to foreign language programming.

    The Akimbo Player utilizes widely adopted technology for playback including Windows Media 9 technologies for audio and video compression, and digital rights management. The Akimbo Service automatically delivers an onscreen program guide and subscribers choose which programming they would like to download to the Akimbo Player. Then, each time Akimbo Service subscribers turn on their TVs, they have new videos, previews and editorial information waiting for them.

    Akimbo has competition from other VOD suppliers waiting in the wings, including Disney’s Moviebeam, TiVo and Netflix, all who have plans for 2005.

    Akimbo

    Buy Akimbo Player from Amazon