Nokia: Crown Castle joins to pilot DVB-H technology

Yet another chapter is unfolding in the battle to bring the TV screen and its contents to the mobile masses. And it’s all being made possible with global digital technology, as the first US pilot of DVB-H takes place. DVB-H is a standard specified by the Digital Video Broadcasting Organization specifically for the transmission of TV-like content and data to handheld devices, such as mobile phones. Nokia and Crown Castle have joined ranks to pilot DVB-H technology in the United States. Crown Castle already offers significant wireless communications coverage to 68 of the top 100 United States markets, and owns, operates and manages over 10,600 wireless communication sites in the U.S. The whole point of the exercise is to bring TV-like services to mobile devices. The pilot commenced in October, and aims to prove and test the feasibility of DVB-H technology and related service systems in this market space. The next step will be to expand the pilot to test consumer experiences and acceptance of a mobile phone TV service. Spokespeople from Nokia and Crown Castle aired their views in yesterday’s press release. “We believe this may be an important new technology for our company and our industry. We look forward to partnering with content providers and wireless service providers to introduce commercial services utilising the nation-wide spectrum that we acquired in 2003 and our extensive portfolio of US towers”, said Michael Schueppert, Senior Vice President – Business Development for Crown Castle. On the Nokia side, Seppo Sutela, Director, Rich Media, Nokia said, “Piloting with Crown Castle is a major milestone for Nokia. It will expand mobile phone TV services to United States, giving DVB-H standard a truly global reach. Mobile phone TV, based on DVB-H, will provide new attractive consumer services as well as business opportunities for all parties in the business system. Our pilot with Crown Castle is an important step towards that.”