Bought By ESPN

Another week, another purchase of a Web-based service by a TV broadcaster.

US, sports-mad ESPN have announced that they are buying UK, a site that, not surprisingly is about rugby.

Founded nearly ten years ago, in 1997, they take pride in their ability to break stories faster than “conventional media.”

There’s been a number of moves of late by broadcasters to buy Web sites that focus on, what to broadcasters, are small niches – such as Discovery buying, Cricket site, Cricinfo, which was also bought by ESPN and most recently by JumpTV.