Viviane Reding, European Commissioner for Information Society and Media has been re-encouraging the European telco industry to pull their collective socks up and agree a standard to mobile TV.
Her guidance to them is to settle on DVB-H (Digital Video Broadcasting for Handhelds), a European led development of the DVB-T (Television) standard that is throughout large areas of Europe.
It makes total sense for the industry to select and stick to one technical solution, as it makes life easier for everyone, especially the consumer – avoiding the VHS/Betamax Blu-Ray/HD-DVD confusion.
While commenting on the estimated global value of mobile TV being 11.4Bn Euro, she followed it with “I am disappointed about the lack of progress made so far. To fully reap the benefits of this market and to export a European model for Mobile TV as we did with GSM for mobile phones, industry and Member States must work more closely together to devise a common approach, compare technologies, look at possible legal obstacles, make spectrum available throughout Europe and choose together the best way to ensure a quick and large take-up of Mobile TV by Europeans, preferably based on a single standard.”
It is understood that she is meeting today with Telecom ministers from the European Member-states to try and get some agreement.
Despite a number of trials stretching back years, including the UK, Spain and Finland, the jury is still out on whether the public will pay anything for the privilege of watching TV on their mobiles, while on the go.