Author: Howard Scott

TV, Music and Marketing: Their Current Response To Digital Media (pt 3/3)

We know Tech is hitting all media businesses, but how are they currently responding?

Howard Scott has already covered North One TV and Sony BMG. Today’s final piece covers Kempster, their work with European football and the conclusion.

Highlighting through italics are ours.

ESA Sponsorship Forum 2007 Talking Tech Write UpAmy Kemp, Kempster
In 1994 the World Cup Sponsorship was managed using a fax machine. Zoom to the present day and you can see how quickly things are changing (for the better!) Amy sees a big challenge for sponsors in the digital age being how do they carve out a unique position for themselves and their offerings when the playing field is so level?
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TV, Music and Marketing: Their Current Response To Digital Media (pt 2)

We know Tech is hitting all media businesses, but how are they currently responding?

Howard Scott covered North One TV yesterday; today it’s Sony BMG; and the final piece tomorrow is Kempster, their work with European football and the conclusion.

Highlighting through italics are ours.

ESA Sponsorship Forum 2007 Talking Tech Write UpDuncan Bird, VP of Futures, Sony BMG
Duncan Bird is an ex-Leagas bod, just like me – so he’s got to be cool, right?

For Duncan, change in anything is good and is often the best way to learn. For Sony BMG, the music industry is in a state of constant change, and as an example, the Justin Timberlake album (got you copy yet? No? Strange!) sold in 71 different formats. That’s a big change from CD, Tape and Vinyl!
Continue reading TV, Music and Marketing: Their Current Response To Digital Media (pt 2)

TV, Music and Marketing: Their Current Response To Digital Media

We know Tech is hitting all media businesses, but how are they currently responding?

Howard Scott went along to a meeting, Talking Tech, organised by the European Sponsorship Association to investigate the current state of play – covering the world of TV, Music and entertainment marketing.

Today’s piece covers North One TV; tomorrow, Sony BMG; and the final piece, Kempster, their work with European football and the conclusion.

Highlighting through italics are ours.

ESA Sponsorship Forum 2007 Talking Tech Write UpESA Talking Tech
Another day, another conference. A couple of weeks back I attended the ESA Sponsorship Seminar entitled Talking Tech. Even though the title was “Talking Tech” I didn’t let that put me off.

It was aimed at the Sponsorship industry with a slant to how digital tools (lots of reference to new media, but is it still new?) have/can/will later that side of the marketing business.

The panel of speakers for the event had some interesting people on board, and in my usual style I’ll go through each of them in turn now.
Continue reading TV, Music and Marketing: Their Current Response To Digital Media