At Digital Lifestyles we’re growing increasingly moist at the prospect of the new Google Android mobile platform, currently only available on T-Mobile’s soon-come G1 handset.
It looks like we’re not alone in our enthusiasm for the shiny new OS, with stocks of the G1 handset set to be flying off the shelves quicker then, err, sherbet off a shovel.
T-Mobile have reported that they ran out of pre-order stock almost immediately after the launch, and now they’ve totaled around 1.5 million units in pre-order sales.
With the G1’s release set for “as early as October 22“, expectations are running high, with a lot of pressure on the new handset to succeed and woo early adopters and tech hungry punters away from the glittering iPhone.
Industry pundits are predicting that the Android smartphone operating system could signal a sea change in both consumers’ and mobile network operators’ attitudes to smartphones.
ABI Research director Kevin Burden commented, “If Android is to become the ubiquitous mobile phone platform that Google and the Open Handset Alliance hope it will be, it will be because operators and handset OEMs recognize the value to their own business models of using standard platforms, not because wireless subscribers clamour for feature-rich phones, much less an Android-based phone.”
With the current smartphone market only accounting for 14% of worldwide handsets, Google needs to get their new platform reaching out to more punters if they’re to effectively market their services to a wider user base.
To this end, the company will, no doubt, start putting well-oiled PR wheels in motion to convince punters and operators of the benefits of using a standardised operating system.
As for us, we can’t wait to get our grubby hands on a G1 handset. After waiting in vain for something to stir in the seemingly perma-slumbering Palm OS camp and being bitterly disappointed by every Windows Mobile device we’ve laid our hands on. And as much as we like the sleek lines of the iPhone, we can’t take a phone seriously that doesn’t do cut and paste, and we can’t get to love Steve Jobs’ proprietary, power-mad AppStore concept.