The mobile division of TV production company Twofour and Player One Sports are working together to create a weekly short form TV show covering the Australian portion of the Ashes tour for portable devices.
The six minute shows will be formatted for mobile phones, iPods, or PSP’s. They’ll be chunked into one to two minute blocks, “for ease of use on different delivery mediums.”
Coming this Winter, sports presenter, Mark Durden-Smith (no we haven’t heard of him either, but when it comes to sport, that’s doesn’t mean anything) will be fronting the show where they plan to cover analysis of the action and try to give an understanding of life on tour in Australia.
It appears that they’re hoping to pull in the interest of posh types who like cricket, and more than likely don’t care how much it’s going to cost them to keep up to date. It may be of course turn out that these are the sort of people who don’t currently have the kit to play the content.
Twofour are clearly planning to flog the maximum amount of ‘media’ to lighten with heavy-wallets of their punters. Alongside the mobisode (and we suspect, cross-promoted during it), there will be a range of associated content including Freddie Flintoff’s Allround Cricket, a Web and mobile fantasy cricket game and a range of other downloadable content such as wallpapers, ring tones and video blog.
A rather over-excited Mr Philip Bourchier O’Ferrall, Director of Twofour Mobile gushed, “We are in the midst of a media revolution and I’m excited that Twofour is leading the way.”