Mobile – Page 89 – Digital-Lifestyles

Entertainment Now: UK 3’s Deal with APTN

3, the first 3G network in the UK, are further enhancing their content offering by announcing a deal with Associated Press Television News (APTN). APTN will provide the video show, “Entertainment Now” that will be released twice a week and cover ‘celebrity entertainment’. In their words, it will be “quirky and irreverent, poking fun at the rich and famous, and of course, the infamous.”

3 customers have two ways to pay for the content. At 50p per clip or they can watch as much video as they like by paying £5 per month for the “video value” add-on.

We spoke to Deanna Gullery, APTN’s New Product Marketing Manager about the deal. They currently sell a 24 minute version of Entertainment NOW (is it just us or is the capitalisation unnecessary?) that goes to air with a number of broadcasters in various countries on a weekly basis.

The 3 version will be a cut down version, primarily featuring celebrity interviews, calling on AP’s strong access to the stars. It will be edited in-house down to between 2 and 4 minutes, voiced over and releases on Tuesday and Thursday.

We think the 3 deal is an interesting example of a content creation company making the most of their assets – “Sweating your assets” as we believe the 80’s phrase for was. AP are all over the world (80 bureaux in 67 countries) shooting this type of material for ‘traditional’ media outlets anyway. Why not make the most of it and edit it together in to custom pieces? We’re strong believers in this type of approach.

We don’t think this is the kind of content that will drive people to join the 3 services, it’s more about maximising Average Revenue Per User (ARPU, in trade terms). Their current ARPU taking the first 7 months of this year is £43.22 per customer, per month.

Three
Associated Press Television News

Philips’ Tiny Chip Provides FM Radio In Mobile Devices

Royal Philips Electronics has showcased a series of chips that will add FM and AM tuner functionality to mobile phones, CD/MP3 players, PDAs, and other handset devices. The chips are not only the world’s smallest, but will also allow handset manufacturers to create ‘true’ multimedia devices that are capable of playing audio, video, games, and radio.

According to Philips, FM radio is one of the key features users are looking for as mobile phones are evolving into connected consumer devices. With listening figures as high as 20 hours per week, according to the company, Philips is hoping that consumers will appreciate the addition of easy-to-use FM radio on their mobile phones. This, of course, is very likely, as for most people it will probably mean one less item to carry in their pockets. Today, only some 15 per cent of mobile phones sold worldwide have FM radio, although the market is set to continue to grow towards 50 per cent, asserts Philips.

Each new chip has its own peculiarities. For example, the TEA5767 requires low power whilst the TEA5777 supports the AM range. The smallest in the series, the TEA5761, is made using WL-CSP (Wafer Level – Chip Scale Packaging) and is a wafer of silicon crystal plates. As the I/O connections were redesigned and some of them removed, TEA5761-based solutions require considerably less PCB space. Some of TEA5764 are also shipped in WL-CSP package, but they primarily stand out with RDS (Radio Data System) support (provides various information like station name, current track, news, ads, and so on). RDS also helps to simplify tuning by ensuring that the radio always tunes to the strongest signal available. The technology also offers benefits for telecom operators by increasing average revenue per user (APRU).

‘Mobile phones are becoming the ultimate portable device and consumers are placing great value on the multimedia features that differentiate their phone from others in the market. Already established as a proven technology with a large user base all over the world, FM radio is a valuable addition to any handset,’ said Peter Baumgartner, senior vice president of Philips Semiconductors’ Communications business. ‘As the leader in this market for FM radio on mobile devices, Philips enables everyone to enjoy radio entertainment, everywhere and anytime they want.’

Philips’ FM TEA5761 is available now, while the FM+RDS TEA5764 and the AM/FM TEA5777 will be available in January 2005.

Royal Philips Electronics

Music Downloads from Street Kiosk

Inspired Broadcast Networks (IBN) has announced an electronic music vending Kiosk that will sit at locations around the UK/London. Members of the public will be able to insert a cash payment and once paid for, the electronic music will initially be downloaded using either a USB port, or by inserting an SD memory card into the machine. IBN feel (rightly) that wireless distribution will become dominant and are supporting Bluetooth and WiFi distribution of the content.

The first cash download will take place on Wednesday at IBN’s office in Soho, London. Tracks will be £1. Following this, the kiosks will be rolled out around the UK starting with three mainline London train stations, Charing Cross, London Bridge and Waterloo. We think the choice of these sites is ideal – commuters, bored of their current music selection will be able to charge their portable music players ready for the journey. IBN hope to get to 20,000 sites in the next two years.

All of the music will be supplied by Entertainment UK, the largest supplier of physical music formats in the UK. It’s currently unclear if this partnership will see the kiosk located in the shops that Entertainment UK supplies physical goods to.

The music will initially only be available in protected Windows Media format (WMA). IBN are also working on a system called ‘Linguist’ that they hope will translate between differing makes of DRM, while maintaining the contents protection. They are also ‘in discussions’ with Apple, which is strange. Inspired Broadcast Networks (IBN) is a subsidiary of Leisure Link Group (LLG), is the largest operator of coin-operated entertainment terminals in the UK. The Cloud, a WiFi access company is its sister company.

Back in March IBN signed a deal with Ericsson to provider 5,000 WiFi access points in locations around the UK.

Inspired Broadcast Networks

Skype & Siemens Bring Wireless VoIP

Siemens Gigaset M34 USB Adaptor Skype Siemens have announced the availability of a range of handsets that work with VoIP (Voice over IP) software, Skype. Simply by plugging the USB adapter into a computer running an updated version of Skype, home and business users will be able to make calls using a cordless handset. Calls to other Skype users will be free and calls to International landlines can be made at very low cost using SkypeOut.

For those of you who like model numbers – the Siemens Gigaset M34 USB PC adapter works with the recently launched Gigaset C340/345 and Gigaset CX340/345isdn, Gigaset S440/445 and Gigaset SX440/445isdn, Gigaset S645 and Gigaset SL440.

The handset range is, in itself, pretty impressive featuring some with built-in cameras capable of sending MMS and others able to do Instant Messanging (IM). Remember, these are not cellular phones, but are for home or office use.

When we spoke to Siemens they told us that you can walk into a shop in Germany and buy many of these handsets today. There are ongoing discussions with UK retailers and it’s likely that the M34 USB adaptor will be bundled with handsets – guide price £100 for the Gigaset C340/M34 bundle, with availability probably post-xmas.

The real strength of this deal is that normal, average home users will be able to use VoIP, using a hand-set that is familiar to them. They won’t have to go to their computer to make a Skype call and dig deep into software.

The deal was first announced in March at CeBIT 2004 and was originally slated for release in September. Reasons for the delay are currently unclear.

We imagine that Skype must be pretty pleased with this deal. Not only do they enable people to use their service on a phone but it gives Skype a mainstream legitimacy that was previously lacking.

What is slightly unexpected about this is that Siemens, a provider of POTS (Plain Old Telephone System), is voluntarily moving to VoIP. It is another clear sign of the acceptance from ‘old school’ telephony companies that VoIP is the way forward. Marketing-wise it’s a great way for them to shake off this old image and appear ‘down with the new tech kids’.

We’ve been experimenting at the Digital Lifestyles studio with using a Bluetooth Jabra BT250v headset and a Belkin Bluetooth Adaptor to make Skype calls. On the whole it works, but the setup is definitely not consumer friendly as yet.

Siemens Mobile – Gigaset M34 USB
Skype

Vodafone 3G Services Go Live!

Following on from Monday’s story, Vodafone’s betting heavily on 3G this Christmas, read on for further details of Vodafone’s new offering.

Timed to attract consumers in the lucrative pre-Christmas market, Vodafone’s third-generation (3G) service offers quicker music, video and e-mail downloads compared to GPRS. With 3G you can access all of Vodafone’s current services, as well as new video calling, video messaging and video clips specifically for the 3G network. Vodafone is supporting the new service with an enhanced Web portal designed to offer easier access to the 3G services.

The mobile operator is aiming at the youth market, which has been influential in the growth of services such as text messaging. It hopes the key attraction will be music downloads, as mobile operators look to compete with Internet music download services such as Napster and Apple’s iTunes.

The roll-out will be concentrated in densely populated urban areas, covering about 30 per cent of the population, according to Vodafone. Although the new 3G technology promises to provide data transfers at near-broadband speeds, it has taken ages for firms to launch their 3G services due to technical glitches. Although streaming audio and video will the prime marketing driver, it’s likely that data on the move, not video calls, will drive the market.

Vodafone’s ‘enhanced’ 3G content includes a downloadable music catalogue, a made-for-mobile drama inspired by the TV series 24, together with exclusive videos, pictures, animated greetings and wallpaper including the launch of Movie of the Month, starting with Bridget Jones: The Edge of Reason. Sports fans are promised access to UEFA Champions League and Barclays Premiership video clips, together with exclusive Manchester United and Ferrari mobile video content.

“Vodafone live! with 3G will dramatically change the way our customers experience their Vodafone services and we are confident that Vodafone live! with 3G will be a success”, said Arun Sarin, chief executive at Vodafone. “Customers want communication, organisation, entertainment and information on the move and they will increasingly turn to one device to deliver these needs: their mobile phone. Vodafone live! with 3G will become increasingly mass market next year and we expect over 10 million customers to be using Vodafone live! with 3G by March 2006 in our subsidiaries.”

As reported in September, Vodafone has ordered 10 varieties of 3G handset from Sharp, Sony Ericsson, Motorola and Samsung, with built-in features including MP3 music players and 2-Megapixel camera phones. They will be subsidised as aggressively as its existing 2G handset range, so high-end users who agree to a contract will be entitled to a free phone. The launch is also international, extending to Austria, France, Germany, Greece, Ireland, Italy, Japan, the Netherlands, Portugal, Spain, Sweden, Switzerland and the UK.

www.vodafone-i.co.uk/live/

Nokia Pleases Operators with Midrange Handsets

According to a story published today on tech Web site The Register, Nokia is in the middle of an 18-24 month transition to offer customised mobile phone designs and software that will make it easier for network operators to differentiate their offerings. In a move that looks like submission for the world’s largest mobile phone manufacturer, almost 90 per cent of the company’s 2005 phone line-up will support software customisation and 25 per cent will have exclusive operator designs.

Nokia has also indicated that handset margins would stay under pressure, forecasting a 17-18 per cent operating margin in two to three years’ time – well down from 25 per cent in its heyday a few years ago and reflecting tougher competition from the likes of Samsung Electronics. Whilst going through a turbulent year, plugging gaping holes in its product portfolio and fighting off competition by cutting prices, Nokia’s turnaround has already helped it to deliver results, driving forth its goal of eventually grabbing 40 per cent market share – up from a current share of around 30 per cent (Source: IDC).

Since April, Nokia has launched a number of new phones, including clamshells, and said half of its handset sales would come from new and foldaway designs by the fourth quarter of next year, up from some 19 per cent expected late this year and virtually zero at the beginning of 2004 when all designs had the shape of a candybar, according to Yahoo! India. Of the 40 new handsets Nokia plans to launch in 2005, more than half will be clamshell, slider or other factors, compared to just three at the start of this year.

We can expect to see more high-end multimedia devices and enterprise solutions, as well as Nokia driving the software standards agenda with platforms such as Series 60 and the new content framework, Preminet. High-end phones will offer full Internet browsers, integrated stereo music players, video playback and recording features, FM radio, and megapixel digital cameras. In 2006, the company will announce its first mobile phone with a built-in television receiver, which is being tested in the UK and Finland now.

Vodafone’s betting heavily on 3G this Christmas

Vodafone live! with 3G enhances Vodafone live! by providing customers with faster access to content and the ability to see more and share more with the use of video. The company’s 3G services will further add video calling, video messaging, a richer music experience, new games, as well as video clips.

A return on investment is critical for Vodafone, who has spent some £8 billion on top of the £14 billion it had to fork out for 3G licenses (Vodafone and its four UK rivals paid around £22.5 billion for the 3G licences). Of this investment, The Observer newspaper reckons that £8 billion has been spent on network infrastructure, with a little more going on R&D, and some £100 million earmarked for advertising. David Beckham will feature prominently as the mobile giant launches a pre-Christmas advertising blitz, promoting video downloads and other bandwidth-hungry services made possible by advanced colour-screen handsets and the higher connection speeds of 3G networks.

The new high-speed service uses a completely different network to the standard Vodafone live! service. The company has built it so that whenever you are outside a 3G service area, you will continue to access all the services, but the speed to access will be reduced. Video calling or streaming content will not be possible and the service will stop if moving off the 3G network. You should know when you’re in a 3G service area because a small 3G symbol will appear on the screen of your handset.

As well as content, 3G service providers will have to distinguish themselves with coverage. For instance, Vodafone claims about 60 per cent population coverage, but much of that will be in London and a few other metropolitan areas. Orange, which also plans to launch its 3G offering before Christmas, said its initial network deployment would be more extensive. Alexis Dormandy, Orange’s chief marketing officer, told The Sunday Times:: “We have a much larger, broader network because it’s supposed to be a mobile network rather than a ‘stay-in-one-place’ network.”

With such a big financial commitment to 3G, it’s vital that Vodafone has to get its 3G marketing right. Thankfully, it will be launching its service with no fewer than 10 mobile handsets (as we’ve covered), a problem Hutchison encountered when it launched its ‘3’ service a year or so ago.

Vodafone

Hantro Claim Better Mobile Video Compression

Finland-based Hantro has made further advances in the mobile video market with its new H.264 hardware accelerated video decoder. The technology can be implemented into regular consumer mobile handsets and promises to enable a dramatic improvement in the quality of video clips.

Hantro’s H.264 player runs on Series 60-powered handsets and is based on the 6100 software decoder and PlayEngine middleware. Running on a Nokia 7610 handset, full-screen video is capable of being played back at a resolution of 208×176 pixels (supports resolutions up to 720×576 pixels) at up to 15 frames-per-second. Unfortunately, the frame rate is still half of that of standard video playback, but it provides an important step forward in the development cycle of technology that will soon become standard on all phones.

H.264 is the latest video coding standard for improved compression over existing standards, such as MPEG-4 and H.263. With comparable bitrates, the increase in visual quality is significant, according to the company, which also means that you can maintain acceptable video quality (comparable to MPEG-4) with up to a 50 per cent reduction in file size. This makes the application ideally suited for wireless transmissions as it expands the potential of applications such as streaming video to mobile over GPRS, video downloads and mobile TV.

For instance, with improved transmission speed and playback quality, businesses could leverage their marketing to potential customers by sending short video clips instead of SMS alerts. By adhering to the existing file size limitations for MMS, the improved compression ratios should allow for approximately twice the length of video clip at the same visual quality to that of MPEG-4.

The software’s multimedia engine provides a high level API for fast application development, a completely modular design, support for both hardware and software MPEG-4/H.263 video codecs, as well as GSM-AMR speech and AAC audio encoding/decoding. Compatible with 3GPP streaming protocols (RTP/RTCP/RTSP/SDP), its core modules and application logic are OS independent, and are therefore easily ported to numerous operating systems and devices, if multimedia APIs are available. It can also encode 4-megapixel JPEG still images, which will further appeal to manufacturers of battery-operated handheld devices.

“We are very pleased with the performance that we have achieved with this product”, said Sami Niska, Product Manager, Hantro. “This software implementation clearly demonstrates the capability of H.264. By providing a short time-to-market, the 6100 software decoder is an ideal solution for device manufacturers and network operators looking to leverage the immediate potential of applications made possible by this new coding standard.”

Decoding H.264 with general purpose microprocessors and digital signal processors (DSPs) is much more complex than that of existing video standards, which can lead to trade-offs in supported image sizes and power management. To overcome this problem, Hantro has also developed silicon designs which, once integrated into a chip, support higher resolutions and will reduce power consumption considerably when compared to software implementations.

Hantro

Nokia Integrate with Ford & Nissan

In many countries, particularly the UK, it is an offence to use a handheld phone or similar device when driving. Most of us know that if caught you get a £30 fixed penalty or up to £1,000 on conviction in court (£2,500 for drivers of goods vehicles, buses or coaches). As a result, mobile phone companies have been revelling in the opportunity for up-selling handset customers. This additional sales opportunity has now been extended to car manufactures, with a recent announcement that Nokia has devised a hands-free communications solution with Bluetooth connectivity for automobiles.

In the first mobile-OEM auto manufacturer partnership of its type to date, except for the CDMA-based ONStar system (but in this case the whole system was branded GM and not co-branded with the GSM radio provider), Nokia’s latest communications device is an integrated vehicle solution that will first appear in Nissan’s Primera. Ford has also announced that it plans to support the system in some of its Focus models. Long overdue, the system integrates into a vehicle’s central console and offers hands-free operation using an N-FORM control system with a large colour display. The system also features a baseplate onto which various mobile holders can be mounted, which should make it compatible with a wide range of mobile phones from different manufacturers.

The mobile phone is operated using the Primera’s N-FORM controls and 7-inch colour display, where you can also browse the built-in phonebook downloaded from your mobile phone, scroll through saved numbers either alphabetically or by speed dialling, initiate and take calls, as well as put a call on hold in order to answer a second call. Other phone functions can be voice activated, using various speaker-dependent or speaker-independent commands. An external GSM antenna should improve sound quality in hands-free operation.

“We are pleased that our co-operation with Nissan has brought such successful results. Together, we have found a perfect solution to completely satisfy even the more demanding users of automotive communications systems”, says Marcus Stahl, General Manager Automotive Accounts, Nokia Automotive. The integrated communication system is already available in Europe although it’s not clear at this stage if the device comes as standard with the cars, whether you have to change the base plate in order for it to work with other phone manufacturers’ products, or whether there will be a ‘standard’ interface devised at a later date for all car makers.

It’s also interesting that Nokia is now shifting from the handset production side to the hands-free kit side, if indeed the system supports all hands-free capable mobiles – including competitors. Bizarrely, this puts the company amongst competitors such as JCI, Lear and other third-party ‘integration’ companies who already do this for aftermarket install systems.

Nokia’s First NFC Product – Why it’s Important

Nokia NFC shell Nokia has lifted the lid on the world’s first NFC (Near Field Communication) equipped mobile phone by adding the special NFC clip-on shell to their 3220, a tri-band camera phone that is available in two versions (Euro/Asia & America). With its build-in NFC shell, the phone is the latest step in the development of innovative products for mobile communications.

NFC is essentially a contactless technology that allows for short-range two-way wireless connectivity using a tag and a reader. Developed jointly by Philips, Sony and Nokia, it is based on short-range (10 cm, 3.9”) radio frequency (RF) technology, an NFC-enabled mobile device lets you access services or operate your mobile device by placing it near a tag or share information by bringing two devices close to each other. When you’re near a tag, your mobile phone reads the tags content by emitting a short-range radio signal that powers up the tag’s microchip, allowing you to execute an action, such as opening a Web page, calling a number, or sending an SMS. The opportunities for the Media business, in particular advertising are immediately obvious. People passing posters, wanting to find out more information are able to directly request it there and then, at the point of impulse. It could them be immediately delivered by bringing up a Web page of info or received via email for later consumption. Vivendi Universal has also trialed selling tickets to films, simply by placing the phone on a NFC spot on a film poster. Similarly, by communicating with an enabled device such as a TV, the mobile device can send a picture to it It is currently unclear to us how much bandwidth will be offered by NFC, but we would assume it will be low, being more along the lines of ZigBee than Bluetooth. If this is the case, transferring a 1Mpx image will be a slow and painful process.

NFC is different from other contactless or RFID technologies in that it has a very short operating distance and also allows two devices to interconnect. The effective distance of an NFC solution depends on the tag design and the reader, but is only a few centimetres in Nokia’s solution.

The potential benefits of the technology include improved usability, easier access to services and content via physical objects, convenient sharing of digital items between devices by bringing them next to each other – such as swapping electronic business cards with clients – and local payment and ticketing capabilities. This has already been trialed in the Frankfurt transport system.

“Touch-based interactions will improve the consumer experience of existing services and create new opportunities for users to benefit from their phones. This technology has the potential to significantly improve the way operators provide and users discover and activate different mobile services,” said Gerhard Romen, Head of Market Development at Nokia Ventures Organisation. ‘By introducing the new Nokia NFC shell, Nokia clearly demonstrates strong commitment to offer users an intuitive wireless experience.” Samsung Electronics has also mentioned that it intends to manufacture NFC phones.

Tech Background to NFC – NFC technology evolved from a combination of contactless identification (RFID) and interconnection technologies. NFC operates in the 13.56MHz frequency range, over a distance of typically a few centimetres. NFC technology is standardised in ISO 18092, ISO 21481, ECMA (340, 352 and 356) and ETSI TS 102 190. NFC is also compatible with the broadly-established contactless smart card infrastructure based on ISO 14443 A, which is supported by Philips’ MIFARE technology and Sony’s FeliCa card.

Nokia 3220