Picture Messaging Slow in the UK

Although picture messaging seems very popular with troops in Iraq at the moment, the service is yet to make any impact in the UK, says a survey by NOP.

Texting took a while to take off – but look what happened when it eventually did. Network providers are hoping for much the same thing – in fact, Sicap, who provide messaging products to mobile operators are rather hoping that Euro 2004 and the Olympic games will lure customers into MMS adoption.

There are two main reasons given for the lack of messaging: 45% don’t have a handset (kind of crucial, really – and also applies if your friends don’t have any either), and 17% don’t know how to send them. Odd then, that they would go to the expense of buying such a well-featured phone. But given that I still receive text messages THAT LOOK LIKE THIS, then it’s not surprising that people only have a limited amount of patience in learning how things work.

Indeed, on the rare occasions when I venture out, there seems to be little use of picture phones in real life situations. Phone users tend to take a few snaps when they first get their new phone, but after a while apathy, privacy infringement fears and the hail of tutting from those nearby soon dampen any enthusiasm for sending your mates a picture of the great time you’re pretending to have.

“The findings of our survey highlight that we will still have a lot more to do as an industry to encourage consumers to embrace MMS in the same way as they have SMS,” said Per-Johan Lundin, Head of Marketing, Sicap. “The first goal is to drive as many MMS compatible handsets into the hands of users as possible. Secondly, the services need to extremely user friendly like Vodafone Live. But the final piece of the jigsaw puzzle is compelling content. Some of this will be generated by users themselves but a lot will need to be generated around the content that consumers are really interested in like sports.”

If picture messaging is this slow in the UK, then you can bet it’s nowhere in the US, which tends to drag behind Europe in the mobile market.

Sicap

Google Revamps Blogger Service

Google has completed a revamp of its Blogger site, adding a number of new features and another 27 design templates to the service.

Possibly the most exciting feature is the addition of email posting, so now bloggers can update their site from anywhere where they have email – handy for updating blogs whilst on the move if you have a PDA.

Google are keen to build a community between bloggers with new facilities for adding comments to blogs and setting up blogger profiles. Profiles can automatically link to other bloggers with similar interests.

Evan Williams, Blogger program manager at Google said: “We are focusing on helping users connect to one another, and that has always been a core part of blogging, with the combination of profiles and comments, we make it more built in than it’s ever been before.”

Blogger

Are There Really 1.67 million Illegal Movie Downloaders in the UK?

The British Video Association (BVA) has surveyed 16,000 people between 12 and 74 and extrapolated that there are 1.67 million illegal film downloaders in the UK, as they believe that 4% of the population are indulging in the practice.

We think this gives an inaccurate picture. The entire population doesn’t have internet access, and downloading all of Kill Bill Volume 1 on a dialup is frankly insane, limiting this kind of piracy to broadband subscribers. Ofcom estimates that there are around 4 million broadband homes out there – so perhaps 4% of them are downloading, making it roughly 160,000 pirates (which we feel is more accurate), or perhaps 25% of broadband subscribers are pirates (which we doubt).

The BVA goes on to estimate that this downloaders cost the video industry £45 million (€) in lost revenue. A quick calculation on the back of an HP48 shows that this is roughly two full price DVDs per downloader – yet the BVA goes on to say that the average downloader grabs some 30 films and TV episodes a year. Since many downloaders like to collect and share files for kudos, we suspect the picture in the UK is of around 160,000 pirates downloading 30 films.

Interestingly, according to the survey, the average downloader is under 35, male, and lives in the south of England – presumably because broadband is more prevalent there and not because they’re more prone to thieving.

The BVA’s report

Blockbuster’s Online DVD Rentals

Blockbuster Video have launched an online DVD rental business, much like that offered by Netflix. With a £13.99 (€20.78) subscription, customers can order up to three DVDs at a time from the online service. Blockbuster are are offering a library of 15,000 titles initially, with many more planned.

The service works in a similar fashion to those already in the market – you select titles from the website and up to three are sent to you from your list of desired films. When you’ve finished with a film, you return it in the reply paid envelope and the next film in your list is sent out to you. Subscribers never pay for postage no matter how many rentals they make in a month.

“Many of our customers rent on impulse and our stores are the perfect solution for this. However, the online service will suit those with very busy lifestyles who want a more up-to-date choice of movie than is available on the premium channels. It will be like having a multiplex in your front room.” said Steve Foulser, commercial vice-president of Blockbuster.

This is not Blockbuster’s first venture away from traditional forms for entertainment rental – the company is currently working with Kingston Communications to offer a video on demand rental service in Hull. Movies cost between £2 and £3.50 (€2.98 and €5.20) for a 24 hour rental, with television programmes costing £0.50 (€0.74) each.

Blockbuster

Boys Shunning Toys to Play Video Games

The NPD Group has published a report that confirms and adds detail to a view that many have held for some time: non-video game toys are losing the battle for our children’s time and attention.

This is particularly evident with older boys from ages 9 to 12 – they show a marked tendency to move away from traditional toys to playing video games. Girls seem to spend about the same time on toys and video games – but as they get older, they tend to find interests away from video games.

According to the report, the average time children among the ages of 5 to 12 spend playing video games is 4.2 hours per week, with one-third (32 percent) of boys and only 10 percent of girls playing more than six hours per week. Nearly half of the children in the study began playing video games between the ages of 4 and 5, with 20 percent beginning at age 3 or younger.

“Video games demand the attention of toy manufacturers who want to understand their implications to play time with traditional toys,” said Michael Redmond, senior industry analyst, The NPD Group. “For toy manufacturers, determining how to leverage the ‘power’ of video games in order to take advantage of their popularity through different marketing tactics is essential. By researching which types of video games are most popular among children, toy manufacturers can discover new licensing opportunities.”

Categories that are suffering are ones that previously had a very strong grip on the boys’ market – action figures, building toys, puzzles and vehicles. This has been demonstrated by poor sales by companies specialising in toys these areas, with the Lego Company being a high profile victim.

Indeed, my own Lego collection has been sadly neglected since I picked up Eve, though I might dust some off later. To make a Minmatar Tempest, obviously.

More on the NPD report

LUGNET – the Lego Users group

Microsoft Drop WiFi Hardware Range

Microsoft are dropping another hardware line – this time it’s WiFi network cards, laptop adapters and broadband networking routers. If you didn’t know that MS sold this sort of hardware, it was in the North American market only. They started selling the equipment in 2002, to favourable reviews and customer comments.

Microsoft have yet to comment on why they are dropping their WiFi line, but it’s though that this move will allow them to focus on their key software businesses.

They’ll allow current stocks to sell out and support the hardware through its warranty period, but then that’s it. The wireless XBox adapter will stay on the market however, underlining MS’s commitment to their innovative games platform.

MSNBC on the news

USB Key Concert Recordings from eMusic Live

A club in Hoboken, New Jersey is offering a new twist on concert recordings, by offering uploads to USB keys. After a live show, fans at Maxwells can pay $20 (€16.80) for a USB key and then a further $10 to have a MP3 of the gig copied to it.

The kiosk-based service is being offered by eMusic Live, who regard the service as a step beyond clubs who burn CDs of concerts for sale at the end of the night. The DRM-free music is also for sharing – providing free publicity and word of mouth for small bands.

Scott Ambrose Reilly, president of eMusic Live says the thinking behind the service is simple: “What we were seeing is that a large number of people were taking their CDs home and ripping them to MP3s, so we thought it would benefit music fans to eliminate that middle step. Admittedly this won’t be for everyone. But since the direction of music is increasingly going digital, I don’t see why this wouldn’t find its niche.”

eMusic Live are looking to roll more kiosks out to other venues around the US soon.

Founded in 1998, eMusic currently operate a music subscription service that offers tracks from its 300,000-strong library starting at US$0.25 (€0.21).

eMusic have long had one of the fairest usage clauses in the online music business (from their website):”Unlike other subscription services that put strict limits on how and where subscribers can listen to music, eMusic offers extremely flexible usage terms that allow the convenience online music fans want and expect. All eMusic’s tracks are in the industry standard MP3 format and subscribers are encouraged to make multiple copies for personal use, burn the music to CDs and transfer their music to portable MP3 players. Because eMusic uses the standard MP3 format, consumers can use their music the way they want. In addition, eMusic subscribers own the music they download.”

eMusic Live

FCC Requires Firewire in Set-top Boxes

A Federal Communications Commission (FCC) directive which came into force this month, requires cable operators to provide a Firewire (IEEE1394) -enabled set-top box to customers who require them. The FFC have long been promoting interoperability between STBs and other equipment, and this looks like another step down that road.

According to an HP paper on the subject (linked below) “The distributed set top architecture becomes more compelling when multiple devices, interconnected by a 1394 cluster/backbone network, can access an access network gateway simultaneously.”

Using the Firewire interface, customers will be able to connect their STB to a range of other devices, such as PVRs or Firewire enabled PCs and Macintoshes. Customers will be able to capture MPEG2 streams to for storage elsewhere – provided it’s within the 4.5m reach of a 1394 cable.

A Firewire interface doesn’t mean that customers will just be able to rip content – anything coming through that port can still be protected by DRM measures, IEEE1394 is just an interface after all. However, the inclusion of a Firewire port does allow the distribution of protected content to other devices around the home.

HP’s report on Firewire and set-top boxes

RIAA Starts New Wave of Lawsuits

Keen to keep up the pressure on illegal music swappers, the Recording Industry Association of America (RIAA) has launched another wave of lawsuits against illegal music sharers.

So far, the RIAA has launched 2,454 cases since last year, though none of the cases has reached trial stage yet – however, 437 have agreed to pay damages of about US$3000 (€2500) each.

It seems that the RIAA have yet to learn from the bad publicity that accompanied their last lot of legal action: 69 of these new cases are students. Whilst praising colleges for raising awareness of the illegality of copyright infringement, Carly Sherman, president of the RIAA said, “There is also a complementary need for enforcement by copyright owners against the serious offenders to remind people that this activity is illegal.”

The Recording Industry Association of America

Bringing the School into the Home via Broadband

As Britain moves closer to complete broadband coverage, communities around the country are beginning to explore the potential that interactive services offer and are partnering with technology companies and content providers to create some innovative services.

We decided to look at one of the best examples of community broadband TV: Kingston Communication’s collaboration with an East Yorkshire school which has led to an exciting project to engage pupils in interactive learning, both at home and in the classroom.

The Kingswood High School’s Broadband TV (KBTV) Project was conceived in 2001 under the UK Government’s Information Society Programme and Hull’s own Digital Learning Plan. Kingswood was chosen to collaborate with the BBC in its Headstart project.

The BBC provided the school with access to its film and video archive – and from this, using standard desktop tools like Premiere, pupils and teachers were able to create interactive content that formed the basis of many exciting and informative lessons.

Kingswood High went on to develop the idea into community broadband TV – with the aim of providing a range of interactive services via set top boxes (STBs).  The school secured enough funding for the project to provide a one-year trial of STBs for all the families in the local community with a suitable phone line.

We spoke to Andrew Fawcett, Head of Products and Services at Kingston Communications about the stealthy growth of broadband television: “IPTV has come of age, and it’s come of age in a non-linear fashion.  We’re on both sides of the equation, because part of our business is being a broadband ISP, and that’s been experiencing exponential growth, delivering one megabit of broadband to a consumer PC.  Since 1998, we’ve been delivering five megabits into the back of people’s television sets with a service that people don’t know is broadband.”

We asked him for some background to the Kingswood project: “Everybody who goes to Kingswood School, all the kids basically as part of their school work, use the KIT service – it’s given to them free of charge.  They’re creating their own content at school level.”

“The service covers 200 homes at the moment, but we have a proposal to roll it out to 2000.”

Staff at the school are finding that this new way of learning reaches and appeals to children who would not normally enjoy or benefit from traditional classroom teaching methods.

The interactive service provides immersive learning tools at school and at home. Andrew added, “They (the pupils) get the Kingswood Channel, a school’s TV channel with three elements to it.  One is that we deliver curricular materials – there’s a permanently available set of resources for all subjects that’s very video rich.”

“The second part is taking stock materials and turning them into their own programmes.”  Each (school) year has its own area on the service, though areas are accessible to everyone.”

As an example of this, Andrew showed us a documentary on arson that had been created at the school.  The film had been constructed from content that was put together by the school’s pupils and teachers.

Part of the experience of learning about arson includes the kids going out with cameras and interviewing people.  The idea of making children media literate is very powerful. I’ve seen kids who would be a nightmare in class, but this stops being class work, and becomes making a film – and more importantly it becomes a film that’s going to be on live telly when they get home.  You can suddenly engage kids at a level that’s incredible.  Very significantly, the school comes into the home.”

The film included an interview with victims of arson, and an arsonist – and was put together with standard desktop tools like Adobe Premier.

Interactive television like this also provides educators with valuable information on the effectiveness of services and lessons.  “Year Ten”, he told us, “will be asked to go home and watch this as homework.  We track usage for a select number of pupils who have chosen to opt in to the research elements in the programme.  We’re looking at Educational Family Footprints.  One of the key determinants of the success or failure in education is parental support.  We’ve taken families with different educational footprints – from homes where education is core to the family life, to others where education is less important.”

The third aspect of the service provides pupils with a virtual PC they can access using their television set at home.  The system runs a virtual PC using Citrix MetaFrame – all the processing is done at the server end of the network, which only sends screen updates to the set-top box.  The box essentially becomes a “dumb terminal”.  Pupils can access and save work stored on the school’s network, and use Star Office providing them with applications for word-processing, spreadsheets and presentations.”

A virtual PC service like this has many advantages, as the customers don’t have to maintain a PC at home and so security against spyware, hacking and viruses is taken care of by a qualified IT department at the school.  It also ensures that pupils all have access to the same computing platform.

Andrew is justifiably proud of this aspect of the service, “Of all these things we’ve done with KIT, this brings everything together.  It brings the localness and on-demand aspects of the service together, and it emphasises the difference of broadband TV – you could never provide an application like this with satellite TV.  It’s wholly back-channel dependent.”
Kevin Beaton, Head Teacher at the school explains why they wanted to get so involved in a service like this:  “The rationale for the whole project is that the school becomes the local hub that is able to provide the surrounding community with access to digital services. Initially the focus will be on education, so that we can prove to everyone involved that the principle of on-demand access to information and interactive educational content really is viable.”

Vein continued, “The school is currently developing material to be used on KBTV, and we’ve identified a number of logical and consistent uses for the system. Lessons in several departments are already being developed using our very latest interactive ‘White Boards’. This in turn means that teaching methods and the style of learning are changing, and more and more lessons will begin to make use of film and video as a stimulus to greater creativity. Some of the items will only be produced for homework purposes; hence students would be expected to watch educational material on film, and then complete set work on the film at home. Other material will be work from lessons at school, which can be completed at home, or perhaps reviewed at a later stage as part of a planned revision programme.

“Yet other material will be demonstration work from subjects like Design Technology, where soldering small intricate parts can be clearly be shown to pupils in close-up mode. In the field of Art it would be possible to view many different examples of paintings and sculptures, with the key points that ensured the success of the work clearly demonstrated.

“Another interesting aspect of the KBTV on-demand channel is that parents would have independent access to vital school information concerning their children. This would include attendance records, term dates, coursework deadlines, examination entries, parents’ evenings, exhibitions and school music and drama productions. In addition, direct contact could be made with school staff via e-mail, with the possibility of video conferencing for those parents or guardians who were unable to physically visit the school for whatever reason.”

And what about the future for services like Kingswood?  Andrew Fawcett told us what was up next: “There was a very small budget for this – by squeezing things, as we tend to do, we managed to deliver it to 200 homes, to get a reasonable feel for the potential.  This stage of the trial finishes in June – our intention is to look for additional sources of funding.”

Kingswood High and Kingston Communications are compiling information on the before and after effects of the KBTV initiative – hopefully benefits of this sort of programme will inspire more partnership and research in the educational possibilities of our broadband future.

Kingswood High School

Kingston Communications

BBCi Humber