We think that Friends Reunited has done an amazing sales job on ITV. It’s a site that would appear to be in decline rather than its ascendancy. Their expansion into Genes Reunited, Dating and Jobs Reunited would appear to point to them thinking the same.
Three and a half years later, ITV finally decided that a TV station isn’t the right sort of company to be owning a social network centering around schools – especially when in the meantime social media site like MySpace and Facebook have taken over the world – strange that, isn’t it?
Friends Reunited has retained 19 million members in the UK, probably held so high as they dropped their membership charges a while back.
Having that many members is one thing, but retaining them is quite another. From their poll on their site, it doesn’t look like everyone is impressed with the site redesign with 23.6% saying they’re Not impressed at all.
Given the recent rumpus about Facebook changing their terms and conditions, Friends Reunited might also start losing members, as we noticed that they also have new Ts & Cs.
19m people is not to be sneezed at, but whether in the current economic climate ITV will get anything like the value they paid for it, we’ll have to see.