The Archers, a BBC radio soap-opera that has been running for over 50 years, has now become the latest podcast from the BBC.
There will be gasps of shock echoing around the UK at this news.
The Archers is polemic, much like Marmite – people either hate it or love it. We’re in the non-loving category.
Looking at The Archers audience broadly, the majority of them are at the older end of scale, which makes it all the more surprising that they offering podcasts.
The likelihood is that by offering the podcasts, they’re looking to attract a younger audiences.
It won’t be sitting on our digital music player.
Comments
4 responses to “The Archers? Podcast? Are You Serious?”
So you’re saying that offering a podcast of the programme that gets over a MILLION listen again hits a month, double that of yoof fodder Chris Moyles, is pointless?
These old decrepits are obviously clueless, as it must be their grandkids clicking on listen again every time, aiming to help Nana out with her fix of Ambridge for some weed money.
Ok, so you don’t like it, but criticising the Beeb for giving another free(ish) opportunity for people to get what they want, when they want it, isn’t really this place’s style I’d have thought.
P.S. I’m 24 and have got a bit hooked, so may be biased.
Llefenni – You’re right. You’ve rumbled us! Well, we did say the Archers was Polemic :)
Damn, I got so worked up at the apparent diss that I lost sight of real everyday sense. And indeed dramatic irony.
I’m off to pop some e’s and go raving to restore the balance.
Ha ha – good humour rules :)
e’s & raving – the story of everyday country folk!