Edinburgh Interactive Entertainment Festival: Strong Lineup

You’ve no doubt have noticed that we had the Edinburgh Interactive Entertainment Festival (EIEF)

As a reader of Digital-Lifestyles, you well know that Convergence isn’t just about your mobile phone and toaster becoming one (!), it’s also about content types coming closer together and, in some cases blending. At the extreme, we think it’s arguable that TV could be in a whole heap of trouble when video games become photo-realistic. Why watch TV when you can _be_ in the programme?

We went to EIEF last year and were impressed with the quality of the sessions and the delegates, who were all jolly friendly.

As you’d expect, we’ll be covering it from the ground next week, not hiding in an office waiting for the press releases to arrive like many other publications.

Set over Monday 21st and Tuesday, there’s a host of strong conference sessions arranged, covering a wide range of subjects, not just the obvious. Here’s our highlights.

In the Monday Keynote David Gardner, Executive V-P and COO of EA’s World Wide Studios is delving in to the challenges and opportunity of developing for the next gen consoles, such xbox360, Sony PS3, Nintnedo Wii.

The UK press has occasionally thrown a fit about the realism of video games, in some cases leading to the changing of blood colour in some games. This is basis of the Green Blood vs Red Blood session which will debate the implications of HDTV and photorealistic graphics for the games industry. Wise to debate it in advance, rather than wait for the censors.

Ben Sawyer of Serious Games explores “Games That Heal � the medicine of interactive software.” Examining how games are being used to help patients with conditions ranging from cancer to post-traumatic stress disorder.

To end off the night, Edge will be holding their Award and networking party at the Jam House.

If you’re living your Digital-Lifestyle, you’ll be aware of Machinima – where computer games are used to create films. One of the original was Red vs Blue where the footage was grabbed from Xbox mega-title Halo and voiced-over to create a drama. This has now grown to have many episodes – at least 83 we’re aware of.

In the session, find out just how far Machinima has gone into the mainstream and yet has managed to retain its rebellious and experimental approach.

The icing on the cake of this session is the world premiere of a live machinima performance from Rooster Teeth, the creators of above mentioned Red vs Blue.

The other session highlight is ‘When Alice Met Elvis’, which explores taking games beyond the screen, into other medias and how it impacts the creative process.

Author Kate Pullinger will unveil the World Premiere of the third part of her Inanimate Alice series, a ‘unique kinetic experience’, part game, part novel, part film.

When you want to bring all of those elements together, it’s not something that’s going to happen if you leave it to the last moment. To bring this into focus the founders of Velvetelvis will share their experiences in trying to encourage the “fusion” of all potential commercial elements � film, games, music, web, books – at the very beginning of a new project.

As if all of that wasn’t enough to keep you busy, there’s a series of screenings at the Odeon cinema on Lothian Road of Lord of the Rings� Online: Shadows of Angmar; Reservoir Dogs video game; Spongebob Squarepants; and Crackdown from Dave Jones, creator of the Grand Theft Auto series and Lemmings.

We told it was a strong line up, didn’t we? See you there.