Mobile Media Company Acquires Overload (News release)

News release – Oslo, Norway – January 9, 2006 – The Mobile Media Company, the world’s leading Personal Broadcaster ( that provides unrivalled one-to-one personal entertainment to mobile communities, today announced the acquisition of Overloaded (, a leading developer and publisher of video games for mobile phones and a subsidiary of Endemol (

The move further strengthens Mobile Media’s presence in the mobile gaming arena and will present mobile operators and online gaming portals, with access to a rich stream of compelling, high-selling mobile games titles.

As a Mobile Media Company, Overloaded will be a key driver of the company’s global growth strategy developing and producing cutting-edge, made for mobile, interactive games and next generation content.

The Overloaded gaming platform is, worldwide, one of the most advanced and superior gaming platforms and will enable Mobile Media to provide mobile gamers with an exceptional mobile gaming experience.

The acquisition of Overloaded by Mobile Media does not spell the end of a winningpartnership between Overloaded and Endemol.

“Mobile Media is committed to the future of mobile being the 4th screen for information and entertainment,” commented Karsten Hauge, CEO of the Mobile Media Company AS. “We’re already starting to see the growth of new, interactive, mobile-based gaming communities through the launch of next generation networks such as 3G. Mobile is critical for the future of gaming, and mobile gaming is crucial in the promotion of new revenue streams. It is also an excellent stepping stone for Mobile Media to offer other advanced mobile content and services to customers.”

Overloaded develops mobile video games in JAVA, Symbian, BREW and i-mode technologies, with a strong focus on branded game development such as FunkyCops. The company, which markets to both b2b and b2c communities, latterly through its own online games portal, currently has agreements to distribute its games in 23 countries through 42 network operators, whose networks serve over 290 million subscribers. Operator customers include Vodafone, T-Mobile, Orange, and 3.