Advertising in Games Forum is the first event of its kind focused solely on understanding the factors surrounding the important and rapidly emerging market for placing advertising in video games. The huge growth in game playing audiences among key demographics offers a new and an unprecedented opportunity for agencies to connect brands with content savvy consumers. The conference program features pioneers and practitioners from both the agency/client and game developer perspectives and will provide critical information on how advertising can add realism and revenue for new games and offers insights on the range of options and ROI available when considering games as a new medium.Metropolitan Pavilion, New York City http://www.AdvertisingInGames.com