Two Way TV, well know producers of interactive TV content, have announced two content deals.
First up is an interesting and significant deal with long-standing UK commercial network ITV which moves them away from just iTV (interactive TV) content to using the interactivity to supply additional types of content. The exclusive ITV contract allows viewers to browse and buy content through their remote control, whilst watching ITV interactive content and have it delivered to mobile handsets.
Initially video clips, ring tones, logos, wallpaper and Java games, will be offered to ITV viewers through an interactive service behind ITV1 and ITV2 on Sky Satellite. It will also be available through ITV’s 24:7 interactive services menu.
The first service to launch will be based around ITV’s football programming. Football fans will be able to buy classic terrace tunes, download pictures of their favourite players and buy video clips of classic football moments. They will also be able to get football related Java games.
TwoWayTV will also be offering a pop-themed service to provide chart ring-tones, celebrity logos and Java games.
Jane Marshall, the controller if ITV Interactive, said about the deal: “Interactivity is all about providing extra value for viewers and giving them more of what they want. This is a great way for us to broaden our relationship with our viewers, as well as creating new revenue streams for us.”
The ITV mobile content service will launch during the second quarter of this year. Two Way TV will also launch similar services on NTL and Telewest in the walled garden under the Two Way TV brand. Viewers will be able to buy games and ring tones from these services.
Secondly, Two Way TV is renewing its partnership with the Israeli broadcaster Connect-TV and is licensing of a new set of games to the company. Connect-TV has been broadcasting Two Way TV’s games services on the MATAV and TEVEL cable networks in Israel for the last two years.
“Two Way TV’s games have proved very popular in Israel and we are delighted that they have agreed to renew our games licenses. Their innovative games have carved out a strong niche in the marketplace.” says Tammy Friedman, the chief operating officer of Connect-TV.