JFK Reloaded Described as ‘Despicable’

JFK ReloadedOn the eve of the 41st anniversary of John F Kennedy’s murder, a dramatic new ‘docu-game’ brought the tragic assassination by Lee Harvey Oswald to life for a whole new generation. However, a spokesman for the president’s brother, Senator Edward Kennedy, called the game ‘despicable’, but has not commented on whether the family was taking any action to stop the game’s release.

JFKReloaded ($9.99, ~€7.70, ~£5.40), recreates the last few moments of the President’s life and challenges participants to help disprove any conspiracy theory by recreating the three shots that Lee Harvey Oswald made from the infamous sixth floor of the Dallas book depository.

The game promises to accurately recreate the surroundings and events of 22nd November 1963 in downtown Dallas, using information from the Warren Commission report, and has taken a ten-man team seven months to research and six months to program. The reconstruction enables players to examine the challenges that faced Oswald.

‘This new form of interactive entertainment brings history to life and will stimulate a younger generation of players to take an interest in this fascinating episode of American history,’ commented Kirk Ewing, managing director of Traffic and the creator of JFKReloaded. ‘We’ve created the game in the belief that Oswald was the only person that fired the shots on that day, although this recreation proves how immensely difficult his task was.’

Regardless of the continued passion in the US surrounding the death of one of America’s greatest heroes, Traffic is determined to promote the title respectfully whilst encouraging as many people to play the game as possible. The company has also offered an incentive of up to $100,000 (~€77,000 ~£54,000) for the first person to most accurately recreate the three shots made by Lee Harvey Oswald. A cash reward of this size is the first of its type for a game.

“We genuinely believe that if we get enough people playing the game we’ll be able to disprove once and for all any notion that someone else was involved in the assassination. The computer ballistics model says it’s possible, but players will discover just how hard it is to place those three bullets in exactly the same way that Oswald did.” The site goes live at midnight on the 22nd November 2004 and will run for 3 months.

It’s more than likely that this game will raise the issue in the press of video games containing violence, as was last seen with ‘Manhunt’. Last time the press got the wrong end of the stick and blamed a killer’s obsession with the violent computer game ‘Manhunt’ for the death of a schoolboy, although it actually turned out that the game was present in the victim’s home, not the killer’s. Some are wondering if the release of JFK game around the anniversary of the incident was a calculated move by the development company, Traffic, after watching the sales of Manhunt go through the roof during the last press frenzy.

Microsoft TV Attracts Older People To The Web

Microsoft is hoping its Web-based TV service will attract ageing users to surf the Internet, read e-mail and view digital photos – all without a computer. In what initially seems like a shot in the foot, Microsoft’s research indicates that the untapped market potential for older users is in excess of 40 million – a sizable figure even for the king of software.

As well as the older generation, Microsoft is also targeting first-time Web users, particularly in developing economies where the Internet is out of many people’s reach because of the cost of a PC. The major benefit of being able to view photos and read e-mail on your TV is that most people already own a TV, thus eliminating the prohibitive cost of a PC, as well as the hassle of installing and learning how to use it. Sitting in front of a TV is also usually a heck of a lot more comfortable than a computer.

“Our average user is 57 years old,” said Andy Sheldon, senior director of product marketing for MSN TV. “These people are getting to the age where they don’t want to deal with complicated ways of connecting to the Web.”

The service comes via a MSN TV 2 unit set-top box, bringing e-mail and the Internet to the TV. It includes a wireless keyboard and remote control and costs $199, in addition to a subscription fee, which costs around $22 per month. MSN TV 2 also includes a 56Kbit/s phone modem, as well as an Ethernet jack for connecting to an existing network or broadband connection. Of course, there’s also e-mail and instant messaging accounts and access to 200 radio stations and video clips. Viewers can also browse Web pages or even digital photos stored on memory cards.

MSN TV 2 is probably ideal for those who have yet to take their first step onto the Internet, but anyone interested in a home networking device can get more for their money
.

Europeans Devote 20% of Media Activity to the Internet

There has been a rise in the amount of time people spend online, with the Internet now accounting for 20% of Europeans’ media consumption, according to research commissioned by the European Interactive Advertising Association (EIAA).

The Internet now represents 20% of European’s media consumption, above magazines (8%) and newspapers (11%) but below radio (30%) and TV (35%), according to the research.

The study was undertaken via phone interviews with 7,000 respondents in the UK, Germany, France, Spain, Italy and the Nordic countries between September and October 2004. Five hundred were interviewed in both Belgium and the Netherlands. The study was designed to quantify how people allocate their time across media in Europe and to gauge consumer perceptions of the Internet and the role it plays within their media selection.

The EIAA is a pan-European trade organisation for sellers of interactive media. Members are currently AdLINK Internet Media AG, AOL Europe, LYCOS Europe, MSN International, Tiscali, T-Online International and Yahoo! Europe.

Issues:

According to the survey, the Internet now accounts for 20% of European’s media consumption, up from 10% in December 2003. Almost half of all Europeans are now using the Internet with penetration rates ranging from 74% (Sweden) to 34% (Spain).

At 35%, TV continues to represent the lion’s share of the average European’s media consumption, followed by radio (30%), the Internet (20%), newspapers (11%) and magazines (8%).

Respondents generally perceived the Internet as a more pro-active media. Sixty-one per cent viewed it as a medium to “keep you ahead of the game” and half cited the Internet as their favourite source of information. Seventy per cent rated the Internet as “the best place to get what you want when you want it” and 80% described it as the “best time-efficient medium”.

These results compare with a separate study by the Online Publishers Association (OPA) in New York which showed that, for the first time in the US, content such as information services or entertainment became “the leading online activity as measured by share of time spent online”. Content surpassed other online activities such as communications, commerce and search.

Positions:

“We are witnessing a shift in how consumers are using the Web as broadband households continue to grow. Clearly, it is much more than a tool; it is a primary source of information, entertainment and fun,” said Michael Zimbalist, President of the Online Publishers Association.

“The Internet is now a rival to other media and with ‘always on’ and mobile technologies emerging, we can only expect this trend to continue,” said Michael Kleindl, Chairman of the EIAA.

The number of Dutch broadband connections (cable and ADSL) increased from 2.53 million on 30 June 2004 to 2.85 million on 30 September 2004. The penetration of broadband connections in Dutch households reached 40.4 percent on 30 September 2004 compared to 22.9 percent on 30 September 2003. ADSL increased market share to 54.7 percent and penetration per household to 22.1 percent. Cable continues monthly additions over 100,000, thanks to @home with 49,000 new customers. @home boosted its customer base to 409,000 and passed chello, while Wanadoo saw a seasonal dip in quarterly growth, continuing to stay the largest broadband ISP with 429,000. Het Net doubled net additions to 66,000, passing the 200,000 milestone in Q3 and becoming the fifth largest broadband ISP with 204,000 subscribers, behind chello with 379,600 and Planet Internet with 376,000.

European Interactive Advertising Association

Sales in Virtual Goods Surpasses $100m

Real-world trading based on virtual items is at least three years old, but it’s only now that researchers have estimated that online trading already rivals the gross domestic product of some small countries. According to an article publishing on NewScientist.com, the real figures are likely to be much higher, where virtual worlds are booming in China and Japan

The technology of real-world economies is based on the value of persistent world game characters and items. For example, you can buy Ultima Online and EverQuest characters on eBay, exchanging actual money for ‘imaginary’ game items, such as clothing and weaponry. Nevertheless, trade in these digital goods continues to grow, and it has already gone from being a pastime pursued only by a handful of hardcore gamers, to being a fledgling industry in its own right.

There’s even an online service to help players of online games trade their commodities more easily and freely. The Gaming Online Market (GOM) is a Canada-based online venture founded by Jamie Hale and Tom Merrall that aims to be the first true stock brokerage for online worlds. GOM currently allows players of online games to pay in US dollars, or exchange currency from one game to another at the current going rate. Before now, these have been trades restricted mainly to eBay auctions, along with all the risks associated with such transactions. Having said that, eBay facilitated the selling of $9 million in trades for Internet games last year (excluding Sony’s Everquest).

The coming together of real and online worlds has a far more widespread reach than games. For instance, virtual spaces will increasingly be used as assembly points to carry out business meetings and as physics simulators to experiment with building physical objects. Some companies are also using virtual worlds to try out design products, such as clothes, before attempting to market them in the real world.

Opera browser is about to get even faster

Oslo-based Opera Software, best known for its Opera Web browser, has announced that it plans to integrate SlipStream Data’s Web and e-mail acceleration technology into the next release of its desktop Web browser. Set to integrate into Opera 7.60, Opera claims that it will enable users up to six times faster browsing on dial-up and wireless connections, a particularly neat feature for those with limited bandwidth.

SlipStream Data’s Web Accelerator technology only accelerates certain text and graphics on Web pages, so it won’t speed up everything you do on the Internet. However, both companies claim that with Web Accelerator you will notice a significantly faster experience when you visit Web sites, send and receive e-mail, and perform other Web-based activities. To achieve this speed up, proprietary lossless compression is applied to text, HTML, XML, JavaScript and style sheets. Proprietary image compression is applied to GIF and JPEG images, as well as to Flash content.

SlipStream also accelerates e-mail traffic (POP3 and SMTP) using lossless compression, but does not speed up file downloads (over FTP or file sharing programs), streaming audio/video and HTTPS (secure Web sites). If you have a slow Internet connection (such as a dial-up or wireless connection) with a bandwidth of less than 300Kbit/s, you should experience a significant degree of acceleration using SlipStream, boldly claims the company.

However, SlipStream Web Accelerator does not increase the speed of file downloads such as music files, or streaming video or audio media. Opera 7.60 is set to usher in more innovative browsing features – something we’ve come to expect from its developers. The public release of v7.60 is planned for the end of 2004.

SlipStream is currently supported by over 900 ISPs worldwide, according to the company, with its popularity due to that way that it allows service providers to offer a faster and more flexible way of rolling out value-added services. SlipStream SE (Secure Enterprise) further optimises bandwidth and improves the performance of Web-based applications, accelerating secure access to e-mails, FTP and other critical business data.

“SlipStream is the dominant acceleration solution provider for ISPs in North America, South America, and Europe,” says Jon S. von Tetzchner, CEO, Opera Software. “Their innovation and reputation for service, makes them an ideal partner. We are eager to work together to deliver an improved experience in installation, operation, and support to enterprises and users wanting more Web speed and performance.”

“As Opera is known as the fastest browser on earth, the decision to consider the browser for this integration was simple,” says Ron Neumann, President, SlipStream Data. “Our goal is to offer a superior accelerated browsing experience on any platform and Opera’s multiplatform support helps achieve this. This integration gives ISPs increased support and speed for their users, and will also significantly increase the productivity of mobile workers. Such a partnership helps us continue to expand and embed our technology into new markets.”

As well as its speed, another key factor in Opera’s success that the browser is cross-platform and modular, and currently available for Windows, Linux, Mac OS, Symbian OS, Windows Mobile, BREW, QNX, TRON, FreeBSD, Solaris and Mediahighway platforms.

Yahoo Hires Former ABC TV Exec

What better person to appoint to head your media and entertainment division than a Hollywood executive with shows like ‘The Sopranos’, ‘Lost’, ‘Desperate Housewives’, ‘Wife Swap’ and ‘Boston Legal’ under his belt? Prior to this, he served as co-chairman of the division with responsibility for all creative, programming and business areas of the division, which encompassed Touchstone Television and ABC Entertainment.

The man in question is former ABC Entertainment Television chairman Lloyd Braum, and he will oversee Yahoo’s movies, TV, entertainment, music, games, finance, news and weather, sports, health and kids businesses. He will also do the negotiating with Hollywood to release exclusive content on Yahoo, as well as developing original new content within the company. It has been reported that he was fired from his ABC post in April following disagreements over the direction and management of the network, which had fallen to fourth place in the ratings.

His main task will be to convince movie, TV and music companies to distribute more content exclusively on Yahoo. His impressive pre-ABC resume reads like he is tailor-made to do some convincing – chairman of Disney’s Buena Vista Television Productions, president of Brillstein-Grey Entertainment, and partner at the law firm of Silverberg, Katz, Thompson & Braun.

Yahoo already took the Hollywood route a few years ago when it appointed former Warner Bros. chairman Terry Semel as its CEO in 2001. In recent months, the company has signed several deals to provide related Web content for popular television shows such as NBC’s “The Apprentice” and CBS’ “Survivor”.

It’s all about getting exclusive content. In September, Yahoo announced that it would produce, host and sell advertising for the official Web site of reality TV show, “The Apprentice,” in which contestants battle to win a job working for real-estate mogul Donald Trump.

Content becomes More Popular than Communications

The Online Publishers Association (OPA) has announced that for the first time ever, this September, Content surpassed Communications to become the leading online activity as measured by share of time spent online.

Content was also the only category to register an increase in share of time spent online over August 2004, while Commerce, Communications and Search registered month-over-month declines of 5.8%, 4.0% and 3.1%, respectively. It was tight, but Content (41%) only just pipped Communications (39.8%) to the post rather than outrun it by lengths.

For OPA purposes, Content means Web sites and Internet applications that are designed primarily to provide news, information and entertainment like CNN.com, ESPN.com, Windows Media Player and MapQuest. Communications covers Web sites and Internet applications that are designed to facilitate the exchange of thoughts, messages, or information directly between individuals or groups of individuals like Yahoo! Mail, AOL Instant Messenger and MSN Groups.

The Internet Activity Index is based on the proprietary clickstream database that underlies Nielsen//NetRatings’ NetView service, and calculations are made for each segment – Communications, Commerce, Content, and Search.

As mentioned, Content’s share of time grew substantially from 34.6% in September 2003 to 41.0% in September 2004. While Commerce and Search remained relatively flat over that same time period, Communications registered a sharp decline, from a 46.0% share to a 39.8% share.

Michael Zimbalist, president of the Online Publishers Association explained the increase in share of time spent on Web Content – the string of hurricanes, the start of the pro football season and the baseball playoffs, the presidential debates, and the new Autumn line-ups of the television networks.

If these are the reasons for the historic first, well then the figures are just temporarily skewed and will, one presumes, return to second place in October. But what about September 2003? All the sporting and television line-ups were there a year ago.

What really pushed Content ahead of Communications? Was it the hurricanes, the presidential election debates or both? Or, as Michael Zimbalist says, “a shift in how consumers are using the Web as broadband households continue to grow. Clearly, it is much more than a tool; it is a primary source of information, entertainment and fun.” Online Publishers Organisation/iai

Half UK Mobile Customers can Access the Web via their Mobile

The MDA was established in 1994 to increase awareness of mobile data amongst users and their advisers. The MDA acts as a focal point for its members, (vendors and users) and outside parties interested in knowing more about the industry.

MDA findings show that half of UK mobile customers can access the Web via their mobile. With a total active, mobile touting customer base of over 52 million, that means about 26 million are surfing the Web on the tiny screen, with GPRS active devices topping 24 million – a 46% penetration rate for GPRS devices for the total UK market. MMS active capable devices, on the other hand, reached 15 million as at 30th June 2004, with a penetration rate of 29% for the total UK market, showing an increase on the previous quarter of 36%.

Announced today, the figures as of 30th June 2004 from UK GSM network operators O2, Orange, T-Mobile and Vodafone show a rapid increase for both GPRS and MMS devices on the previous quarter.

GPRS technology provides “always on” capabilities and faster speeds for e-mail and Web browsing on the move, while MMS capable devices are defined as those with integrated camera phone, attached camera or “MMS capable” of sending / receiving without camera option.

The GPRS/MMS trend is expected to continue, while GPRS services have illustrated an increase in popularity in the last 12 months in both the consumer and corporate markets.

Popular applications predictably include, access to rail/air timetables, mobile chat, location services, mobile images and innovative music services as GPRS and MMS providers strive to suit every customer need.

The MDA announces the total number of chargeable person-to-person text messages and WAP page impression figures sent on behalf of the UK GSM Network operators on a monthly basis and figures are announced in the third week of the following month. You can keep yourself informed by accessing their Web site.

www.mda-mobiledata.org
www.text.it

Treo 650 Launched by PalmOne

PalmOne Treo 650A finer, mellow blend of phone and PDA, PalmOne launched the Treo 650 in the US yesterday. There are changes on the outside and changes on the inside – some cosmetic, some ergonomic, and some fundamentally technical. I’d be happy to ditch my current phone if I won this in a raffle!

PalmOne plans to make two versions of the Treo 650. A dual-band version will support CDMA/1XRTT cellular networks, used by Sprint PCS and Verizon Wireless. A quad-band version will run on GSM networks, used by T-Mobile, Cingular Wireless and AT&T Wireless. The GSM model will also support AT&T’s EDGE, a higher-speed data network. But built in Wi-Fi support is still missing as is, we understand, support for PalmOne’s own add on WiFi cards. We expect this is bowing to pressure from cellular providers who are terrified of Voice over WiFi eating their high-charging services for breakfast.

The Treo 650 has a higher-resolution screen – 320 by 320 pixels compared with the Treo 600’s 160 by 160 pixels.  It’s faster with a 312MHz Intel processor compared with the Treo 600’s 144MHz Texas Instruments chip, while memory capacity remains the same at 32MB.  An improved VGA camera can record video as well as still images and should work better in low-light situations. Storage is provided by Flash memory enabling expansion. The Treo 650 has a removable battery, which gives up to five hours of continuous digital talk time and over two weeks of standby time

A new e-mail application, VersaMail supports Exchange Server 2003, POP3, IMAP4, and SMTP, so 650 users can now connect remotely to corporate networks to get e-mail. Furthermore, built-in Bluetooth Wireless Technology allows you to wirelessly synchronise with Bluetooth-enabled desktop or laptop computers.

Software applications include Documents To Go 7 with native MS Office support allowing you to View and edit Word and Excel documents, an audio player for MP3s, and the new palmOne Media suite from Zire 72.

With all that improved technology on the inside, simple ergonomics have not been forgotten. The 650 has an improved backlit QWERTY keyboard with larger, flatter keys, and strategic button placement for easier one-handed access. 

A touch too far might be the vanity mirror for self-portraits, while a community service to movie and theatre buffs might be the hardware silent switch. Sprint will be the first carrier to offer the smart phone from mid-November, and pricing is expected to be in the $400 (~£217, €312) to $500 (~£271, €390) range.

PalmOne Treo 650

BBC Spooks Dares to Combine Drama and Interactivity

As more people take up digital television, whether through Freeview, Sky or other means, the enhanced viewing experience becomes the norm rather than the exception.  For instance enhanced sport broadcasts, such as BBC coverage of both Wimbledon and the Olympics, offer viewers the opportunity to tailor the broadcast programming to their interests by enabling them to watch events that would not otherwise be available.  Likewise Sky’s fenhanced football allows viewers to choose the commentators and camera angles.  News multi-screen offers similar flexibility in navigating news content. Yet interactive drama programmes are often regarded as the holy grail of enhanced television.  The scripted linear narrative is seen as a barrier to interactivity.  So when producers of the Five soap Family Affairs announced that they planned to broadcast an interactive episode in May 2004, pundits were intrigued.  Theirs was the Big Brother version of interactivity – viewers were asked to vote, by phone,  on the outcome of a love triangle.  The phone vote generated extra income for the broadcaster and new viewers for the programme.  On the record, the producers were delighted to offer a television first.  However, when asked about the interactive episode off the record, a very senior executive involved at all stages of development and production said at the time,  “Never again”.  It turns out that accommodating even such a limited element of uncertainty in the narrative posed great difficulty for future storylining and production schedules.

BBC Spooks InteractiveMore recently the BBC has claimed to offer yet another enhanced drama first with interactive Spooks.  The third series of this successful spy drama began transmission on BBC1 Monday 11 October.   Unlike Family Affairs’ tentative foray into interactivity, viewers will not be voting on Spooks storylines.  (If they could, they’d most certainly vote to keep Tom Quinn, the main character played by Matthew Macfadyen who exits the show in Episode 3.)  Instead immediately after the programme, digital viewers are invited to find out if they have what it takes to make it as a spy.  Led by Harry Pearce (a crossover character from the television series portrayed by Peter Firth), participants take a series of scored tests that examine essential espionage skills such as memory, reaction and observation.  From Episode 6 viewers will be able to participate in a mission that was written by Steve Bailie, an experienced writer of television drama.  “The aim,” Sophie Walpole BBC’s Head of Interactive Drama & Entertainment told us, “is to offer fans a deeper relationship with both the programme and its characters.”  In addition, Walpole pointed out,  “fans will get something back – they’ll get to know a little about themselves.” 

According to the BBC, the number of unique users for the Spooks Website during the second series “ran into the hundreds of thousands.”  The decision to develop and produce the interactive platform was taken because the producers had such a strong proposal.  According to Walpole, “ The BBC is always looking at ways to develop its content.  But Spooks was not singled out for development in this way.  The producers had a really good proposition.”  She continued, “ The inspiration and vision of Andrew Whitehouse (the producer of Spooks’ interactive content) was incredible.  We had a great producer with a great idea.”  The enhanced TV elements are intended to complement the revamped Website so that, although the site also offers a spy training academy, the experiences are completely different. “The Spooks superfan who goes to both the Website and the interactive elements will not feel like they’ve had a similar experience,” said Walpole.  Figures for new users of the Website or users of the enhanced television platform after transmission of the first episode are not yet available.

When asked how technology affected the development of enhanced television in general, Walpole stated that while it is technically possible, the BBC opted not to transmit enhanced Spooks via broadband because they wanted it to be seen by as many viewers as possible.  “Although they continue to grow, broadband audiences are still small.”  Looking to the future Walpole said she was certain that the BBC would make this type of rich content available to broadband users, possibly as soon as next year.

From what I’ve seen so far, the BBC has reason to be proud of interactive Spooks.  By recognising that interactive drama doesn’t necessarily infer gimmicky phone votes (aka viewer extortion) or ceding control of the narrative to the audience, they deftly avoided the traps that frustrated at least one Family Affairs executive.  The production values on Spooks are really very high indeed.  And the spy training modules transmitted after Episode 1 were good fun.  Most importantly, they lend themselves quite nicely to a shared experience – an element of the interactive experience that  is essential for television audiences.  The aim of providing a way for fans to develop a closer relationship with the programme is definitely achieved.  If the enhanced Spooks disappoints at all, it is that the enhancements are extremely limited.  The spy training takes approximately 30 minutes to complete – that’s a bit too long.  Unfortunately, there’s no way to navigate through the game; participants must start at the beginning and move through to the end to get scores.  Also, the training modules will be repeated after Episodes 2 through 5 and the narrative mission transmitted after Episode 6 will be repeated after Episodes 7 through 10.  While this offers viewers the opportunity to practice their skills it means that, in effect, there are only 2 unique enhancements throughout the 10-week run.  That’s a great shame because they’ve done such a good job of creating enhanced Spooks that I really would have liked more!


In the UK, Episodes 3 – 10 of Spooks will be broadcast Mondays at 21.00 on BBC1.  Episodes are repeated on Saturdays at 21.10 on BBC3 followed by an advance transmission of the next episode at 22.10.  The interactive elements are broadcast immediately after transmission on both channels.

BBC Sppoks site