e-cigarette: Real, Apparently

We’re not sure how serious this one is – an electronic cigarette, or e-cigarette.

In a land like the UK, where those who wish to smoke in a public building, like a pub, are cast outside the buildings to drag from their cigarettes, come cold, rain or shower – something that gives the nicotine hit without all of the bother might be welcome.

Ta Da! Here comes the e-cigarette that lets all of those nicotine-nuts get their hit without having to go outside.

The Gamucci electronic cigarette looks vaguely like a cigarette but is in fact a portable vaporiser, so heats up what you put into it, but doesn’t burn it – hence no smoke. No smoke, no getting chucked outside to do it, or so goes the theory.

There’s a starter pack available for just under £50 which contain

• Gamucci Classic E-cigarette
• 2 Rechargeable batteries
• 5 High strength cartridges (16mg nicotine)
• Mains Charger with UK plug adapter
• Gamucci carry bag

Spare 11mg refill cartridges available in packs of five for £10. We’re told that each cartridge is the equivalent of 20 cigarettes.

Clearly we don’t support the use of this kind of device. Nicotine isn’t very good for you.

On its seriousness – We’ve been in touch with the PR company who assure us that it’s a real thing. It must be … there’s even a video :)