Cadbury’s Live Dairy Milk Become Fairtrade-Certified Webcast

Well done to Cadbury (well known UK chocolate maker) for committing to take their Dairy Milk chocolate to be Fairtrade certified from Autumn 2009.

Their approach to releasing the information is also refreshing – they’re carrying out a live webcast as we speak/type at Cadbury Live.

Cadbury is also opening themselves up to questions from the public, while the live webcast is going on.

All good news, but quite quaint to see that incoming questions are being read from a piece of paper rather than the expected laptop screen.

Thanks to for alerting us to this.