UK Online Video Viewing Bites Into TV Viewing

Online Video Viewing Bites Into TV ViewingVideo sharing Websites like YouTube are starting to impact on TV viewing figures, with more people switching off and logging on.

A new survey by the BBC found that 43% of Brits who watch video on their PCs or mobiles at least once a week now spend less time on the sofa watching TV as a result.

Although online mobile viewing continues to rise – three quarters of users say they watch more online than a year ago – it’s got a long way to go before it matches the reach of TV, with only 9 per cent of the population regularly watching Net videos.

Online Video Viewing Bites Into TV ViewingA further 13% of those questioned said they watched online occasionally, with another 10 per cent saying they expected to start in the coming year.

Not surprisingly, online and mobile video is the biggest hit with the young ‘uns, with 28 per cent of those aged 16-24 saying they watched more than once each week, while around one in ten of 25-44 year olds were Net video regulars.

However, citizens of advancing years weren’t too keen on this new fangled online video thing, with just 4 per cent of over-45s watching online.

Online Video Viewing Bites Into TV ViewingThe majority of the population still prefers to watch the old fashioned gogglebox, with two-thirds of the population shunning online TV and saying that had no intention of starting in the next 12 months.

It’s a bit of a different story in the US, where hit TV shows regularly appear on networks’ websites and through services like iTunes, although the BBC, ITV and Channel 4 will all be offering most of their shows on demand over the Internet in the next few months.

BBC report