Sony Cybershot DSC-W50, DSC-W30 To Battle Ixus

Sony Announces Cyber-shot DSC-W30 And DSC-W50 Cameras Ahead of the big PMA (Photo Marketing Association International) show at the end of the month in Florida, Sony has announced two new 6-megapixel cameras in their ‘W’ range.

The ultra-compact Cyber-shot DSC-W30 and DSC-W50 models feature optical viewfinders, Sony’s Clear RAW imaging technology (claimed to produce low noise images up to ISO 1000), a 3x zoom and 2.0-inch and 2.5-inch screens, respectively.

Sony Announces Cyber-shot DSC-W30 And DSC-W50 CamerasLooking somewhat reminiscent of the Canon Ixus / Elph range, the miniaturised, re-engineered W-series offers a compact, highly pocketable design (89x59x23mm) with a price that’s easy on the pocket too, with the DSC-W30 retailing for $230 (~£132, ~e193) and the DSC-W50 for $250 (~£143, ~e209).

Both cameras follow the trend of offering high light-sensitivity settings (in this case, up to ISO 1000), letting snappers capture fast-moving subjects and take more natural-looking low light shots without flash.

Sony Announces Cyber-shot DSC-W30 And DSC-W50 CamerasAt higher ISO ratings noise can become a real issue, but Sony are claiming that their Clear RAW imaging technology keeps the multi-colour snow-storm effect to a minimum.

Boasting 400 shots on a single charge, the DSC-W30’s batteries should provide enough juice to keep compulsive photographers going all day, while Sony’s Real Imaging Processor circuit claims to deliver quick start-up and fast shot-to-shot times.

Both cameras come with 32MB of internal memory, with Sony sticking with their propriety Memory Stick Duo storage, offering capacities up to 2GB.

Sony Announces Cyber-shot DSC-W30 And DSC-W50 CamerasTo help fumbling newbies and the easily baffled, Sony has added a new function guide which displays a short onscreen text explanation whenever a shooting mode is selected. This can be turned off once the user becomes familiar with the icons on the mode dial.

The Cyber-shot DSC-W30 should be available later this month, with the DSC-W50 following in March.

SC-W30/DSC-W50 specs:
Sensor 1/2.5 ” Type CCD, 6.0 million effective pixels
Image sizes 2816 x 2112, 2816 x 2112 (3:2), 2048 x 1536, 1920 x 1080 (HDTV), 1632 x 1224, 640 x 480
Movie clips 640 x 480 @ 30 / 16fps, 320 x 240 @ 16 / 8fps, 160 x 112 @ 8fps
File formats Still: JPEG
Movie: MPEG VX
Lens 38-114mm, F2.8-5.2, 3x optical zoom, Carl Zeiss Vario-Tessar
Focus 5 area Multi-point AF, Single, Monitoring
Metering Multi-pattern, Center-weighted, Spot
ISO sensitivity Auto, ISO 80, 100, 200, 400, 800, 1000
Shuttter speed 1/2000 – 1sec
Aperture F2.8-7.1 (wide) F5.2-13 (tele)
Modes Auto, Shutter priority, Aperture priority
Sony Announces Cyber-shot DSC-W30 And DSC-W50 CamerasScene modes Twilight, Twilight Portrait,Landscape,Beach,Snow,Soft Snap
Connectivity USB
Weight (no batt) DSC-W30: 123 g (4.5 oz)
DSC-W50: 127 g (4.7 oz)
Dimensions DSC-W30: 89 x 59 x 23 mm
DSC-W50: 89 x 57 x 23 mm