Philips have kicked off a new project in Singapore to bring together content and service providers to equip a sample of households with broadband and connectivity products. Under the auspices of Singapore’s Infocomm Development Authority, the project will run for six months and residents will will participate in various ‘e’ services, including, Philips say, e-health, e-learning and e-security.
Philips are particularly interested in healthcare and the company are looking at options for providing services within the consumer’s home via a broadband connection. Applications include pop-up reminders for mediation appearing on TV screens, and the company currently delivers the service through SMS.
“We believe e-health services over broadband is one of the driving forces for establishing connected communities where patients are empowered to manage their health more effectively, and in the process help healthcare providers control costs,” said Andreas Wente, President and CEO of Philips Electronics Asia. “These personalized healthcare services would not only aim to help people with chronic conditions such as congestive heart failure manage their health more effectively, but ultimately help in maintaining a healthy digital lifestyle – for example, delivering weight management or employer health programs via a broadband enabled TV.”
The Connecting Community project is supported by Philips’ own InnoHub test bed facility, which crates a linked environment of communication and home entertainment devices that speak to one another. The InnoHub also will function as an ‘idea management facility’ for exploring the feasibility and commercial potential of innovations.
“This collaboration in Singapore embodies our vision of an emerging Connected Planet since it observes the daily habits and routines of normal families and, more importantly, identifies how their natural behavior responds to the latest state-of-the-art connectivity solutions,” said Cesar Vohringer, Chief Technology Officer, Philips Consumer Electronics. “Through an understanding of how these families interact not only virtually within the home but now through their communities, Philips can further realize its new brand promise by applying these discoveries in the creation of products that are advanced, easy to experience and designed around these consumers.”