Two Way TV Acquires Broadcast Games

Two Way TV has acquired mobile-to-TV specialist Broadcast Games, and will incorporate the company to form Two Way Mobile. Two Way TV hope that the acquisition will bolster its existing mobile services, including a service produced with ITV earlier this year.

Founded last year by Julian Jones and Jani Peltonen, Broadcast Games bring their SAMPO mobile-to-TV interaction platform, which lets users play games, chat and interact with TV broadcasts using their mobile handsets, interactive TV button and internet connections.

Commenting on the deal, Jean de Fougerolles, the chief executive of Two Way TV, said: “We are integrating the expertise of Broadcast Games with our existing mobile-to-TV services, to create innovative and market-leading mobile-to-TV games which work on analogue services, as well as digital platforms. This is all part of Two Way TV’s aggressive growth strategy to make sure that we stay at the forefront of interactive programming and is the first in a number of strategic partnerships that we will be announcing between now and Christmas.”

Julian Jones added: “This is a really strong partnership. Broadcast Games was set up last year but in that time we’ve managed to get a platform off the ground. This deal with Two Way TV means we will become part of a substantial, growing company where mobile-to-TV games form an important component of the business.”

Two Way TV

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Fraser Lovatt

Fraser Lovatt has spent the last fifteen years working in publishing, TV and the Internet in various capacities, and believes that they will be seperate platforms for at least a while yet. His main interests at the moment are exploring where Linux is taking home entertainment and how technology is conferring technical skills on more and more people. Fraser Lovatt was born in the same year that 2001: A Space Odyssey was delighting and confusing people in the cinemas, and developed a lifelong love of technology as soon as he realised that things could be taken apart, sometimes put back together again, but mostly left in bits or made into something the original designer hadn't quite planned upon. At school he was definitely in the ZX Spectrum/Magpie/BMX camp, rather than the BBC Micro/Blue Peter/well-behaved group. This is all deeply ironic as he later went on to spend nine years working at the BBC. After a few years of working as a bookseller in Scotland, ("Back when it was actually a skilled profession" he'll tell anyone still listening), he moved to England for reasons he can't quite explain adequately to himself. After a couple of publishing jobs punctuated by sporadic bursts of travelling and photography came the aforementioned nine years at the BBC where he specialised in internet technologies and video. These days his primary interests are Java, Linux, videogames and pies - and if they're not candidates for convergence, then what is?