Chrysalis Mobile have launched a new range of licensed products for mobile phones under the name Music2Mobile. The product range will include ringtones, images and, eventually, downloads of full tracks. The label also intend to licence content to other major providers in the UK and abroad.
Music2Mobile has already been picked up by Carphone Warehouse, and they will soon be offering products through their UK stores. That’s right – although the product is available download from internet and WAP sites, the range is principally intended to comprise of branded, physical products. They’ll be popping up in point-of-sale displays in a shop near you soon.
Content is selected on a weekly basis by a team at Chrysalis Mobile to keep up to date with consumer tastes, and will initially feature these three offerings (information supplied by Chrysalis Mobile):
Playlist – full physical catalogue of tunes across seven genres. Content can be requested directly by texting to short-codes, accessing via a music2mobileTM-powered WAP portal or over-the-counter instore using pin-code activation.
Genre Cards – seven individual cards updated monthly, containing ten leading songs within a specific music category; these cards are paid for over-the-counter and the consumer can then select multiple content items from the card list.
Monthly Theme Cards – individual cards promoting official content (including real tones and wallpapers) from a specific artist and negotiated directly with labels; the consumer purchases the card over-the-counter and selects their favourite content for download.
Monthly Tone Chart – a Top 20, instore ring tone chart updated fortnightly. Content can be requested directly by texting to short-codes, accessing via a music2mobileTM -powered WAP portal.
Chrysalis Mobile are not offering full song downloads immediately, preferring instead to wait until network bandwidth and phone technology are capable of delivering the user-experience the company wants.
But why concentrate on retail? Nick Gregg, Strategy Director of Chrysalis Mobile, said “Retail is a logical extension for Chrysalis Mobile given our focus on leading brands that have significant audience reach. Under the music2mobileTM brand we have coupled the development of high quality content optimised specifically for mobile phones with our experience working directly with record labels to provide a real differentiated service for major retail players.”
