Trymedia Expands Presence in Europe

Krone and have joined Trymedia’s distibution network of downloadable games, with 4,200 affiliates offering over 650 titles.

The two companies join AOL UK, which is providing its members with instant access to hundreds of major game titles for purchase and download from a co-branded site on the AOL UK service. AOL UK is the first major UK ISP to offer Trymedia’s complete catalogue of downloads to users.

Trymedia’s partners include Atari, Activision Value and Team 17, along with many others. Titles available from the Trygames site include bestsellers like Prince of Persia, Driver and Temple of Elemental Evil.

Broadband adoption now means that a 550 mb download for a game is no longer unthinakble – just ask all the gamers who have eagerly downloaded Half-Life 2 from Steam in the past week or so. Industry analysts are predicting that the market for downloadable games will pass US$270 million (€220 million) in 2009.

“You don’t need to be a games-focused website to generate revenue from downloadable games,” said Gabe Zichermann, Trymedia’s VP of Strategy and Communications. “As clearly demonstrated by the strong growth of Trymedia’s distribution channel and its revenues, we believe that all Internet destinations can benefit from adding an outsourced games channel that delivers increased visitors, retention, stickiness and direct revenues.”

Games distributed via Trymedia’s technologies are protected by the ActiveMARK content protection system. The DRM system allows consumers to make back up copies of games and even play them on multiple computers. They are even allowed to give copies to others – though the copy then reverts to free trial mode, giving an incentive for the recipient to register and pay for the copy.

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Fraser Lovatt

Fraser Lovatt has spent the last fifteen years working in publishing, TV and the Internet in various capacities, and believes that they will be seperate platforms for at least a while yet. His main interests at the moment are exploring where Linux is taking home entertainment and how technology is conferring technical skills on more and more people. Fraser Lovatt was born in the same year that 2001: A Space Odyssey was delighting and confusing people in the cinemas, and developed a lifelong love of technology as soon as he realised that things could be taken apart, sometimes put back together again, but mostly left in bits or made into something the original designer hadn't quite planned upon. At school he was definitely in the ZX Spectrum/Magpie/BMX camp, rather than the BBC Micro/Blue Peter/well-behaved group. This is all deeply ironic as he later went on to spend nine years working at the BBC. After a few years of working as a bookseller in Scotland, ("Back when it was actually a skilled profession" he'll tell anyone still listening), he moved to England for reasons he can't quite explain adequately to himself. After a couple of publishing jobs punctuated by sporadic bursts of travelling and photography came the aforementioned nine years at the BBC where he specialised in internet technologies and video. These days his primary interests are Java, Linux, videogames and pies - and if they're not candidates for convergence, then what is?