Home Technology Monitor: 4% US Homes Have a PVR

The 2004 Ownership and Trend Report from the Home Technology Monitor shows that advanced video devices are becoming more and more popular in home entertainment.

According to the study of US homes:

  • 4% own a PVR – double the number six months ago
  • 6% own a HDTV – against 4% six months ago
  • 18% now own a dual DVD/VCR deck
  • 5% have a PC TV tuner
  • “The proliferation of video technology in the past 10 years is transforming the media use habits of mainstream consumers,” said David Tice, Vice President, Knowledge Networks/SRI. “Though the options for reaching consumers with marketing messages are multiplying, viewers are also exerting greater control over their entertainment options. To maintain an informed marketplace, measurement systems must keep pace with these changes; but current approaches can exclude the very households that advertisers need to understand most. This is troubling news, because these consumers are disproportionately affluent and heavy media users.”

    • Knowledge Networks

    Published by

    Fraser Lovatt

    Fraser Lovatt has spent the last fifteen years working in publishing, TV and the Internet in various capacities, and believes that they will be seperate platforms for at least a while yet. His main interests at the moment are exploring where Linux is taking home entertainment and how technology is conferring technical skills on more and more people. Fraser Lovatt was born in the same year that 2001: A Space Odyssey was delighting and confusing people in the cinemas, and developed a lifelong love of technology as soon as he realised that things could be taken apart, sometimes put back together again, but mostly left in bits or made into something the original designer hadn't quite planned upon. At school he was definitely in the ZX Spectrum/Magpie/BMX camp, rather than the BBC Micro/Blue Peter/well-behaved group. This is all deeply ironic as he later went on to spend nine years working at the BBC. After a few years of working as a bookseller in Scotland, ("Back when it was actually a skilled profession" he'll tell anyone still listening), he moved to England for reasons he can't quite explain adequately to himself. After a couple of publishing jobs punctuated by sporadic bursts of travelling and photography came the aforementioned nine years at the BBC where he specialised in internet technologies and video. These days his primary interests are Java, Linux, videogames and pies - and if they're not candidates for convergence, then what is?