Dating on Demand

Video on demand: reasonable state of health, no proven business model, WLTM  established internet commerce concept for  broadband fun, and maybe a bit of transactional  processing, apply at

I seem to be writing another of those “It had to happen” stories this week.

Dating On Demand is launching this summer – in Philadelphia, of all places. A series of events will allow singles (or at least people claiming to be single) to record five minute video profiles which will then be available on demand on Comcast Digital Cable.

Recording the profiles is free and even includes the services of professional television production crews. The profiles will be available to view free on cable and interested potential partners will be able to register anonymously through the HurryDate website.

Interviews and features will attempt to draw out interesting glimpses into singles’ personalities and will even include video “bloopers” and tales of dating disasters. HurryDate operate a speed dating service and are hoping that this will expand their market somewhat.

“This service is as close as you can get to meeting someone over a cup of coffee,” said Adele Testani, co-founder of HurryDate. Except with out the coffee, two way communication, body language and bare-faced lies, presumably.

“Dating ON DEMAND adds a personal touch to meeting potential dates by presenting ‘real singles’ – how they move, how they speak, their true appearance. Best yet, it all happens in the comfort of your home with the touch of a remote control and the click of a mouse.” HurryDate are keen to point out in their press release that no extra equipment is needed.

Is it me or does the name HurryDate add an extra air of desperation to the whole thing, like “Budget Bride”?


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Fraser Lovatt

Fraser Lovatt has spent the last fifteen years working in publishing, TV and the Internet in various capacities, and believes that they will be seperate platforms for at least a while yet. His main interests at the moment are exploring where Linux is taking home entertainment and how technology is conferring technical skills on more and more people. Fraser Lovatt was born in the same year that 2001: A Space Odyssey was delighting and confusing people in the cinemas, and developed a lifelong love of technology as soon as he realised that things could be taken apart, sometimes put back together again, but mostly left in bits or made into something the original designer hadn't quite planned upon. At school he was definitely in the ZX Spectrum/Magpie/BMX camp, rather than the BBC Micro/Blue Peter/well-behaved group. This is all deeply ironic as he later went on to spend nine years working at the BBC. After a few years of working as a bookseller in Scotland, ("Back when it was actually a skilled profession" he'll tell anyone still listening), he moved to England for reasons he can't quite explain adequately to himself. After a couple of publishing jobs punctuated by sporadic bursts of travelling and photography came the aforementioned nine years at the BBC where he specialised in internet technologies and video. These days his primary interests are Java, Linux, videogames and pies - and if they're not candidates for convergence, then what is?