Cox to Offer DVR Rental to 650k Arizona Homes

Cox Communications, a US cable company, will be making their digital video recorder (DVR) product available to 650,000 of their current Arizona digital cable subscribers.

In a different pricing model to current DVR manufacturers, subscribers will not have to pay for the DVR upfront, but will instead pay an additional $15/month. This is including Electronic Programming Guide (EPG) fees, which companies such as TiVo charge an additional $10+ fee for. Broadcasters are viewing DVRs as a tool to reduce customer churn, as well ac increasing Average Revenue Per User (ARPU).

The DVR has the to-be-expected functions but adds two tuners enabling the recording of two different channels and has the capacity to record up to 50 hours of programming.

Cox Communications