In only three and a half days since Apple released the Windows version of their iTunes software, over one million copies have been downloaded. In the same period, one million songs have also been purchased, halving the time it took to reach same level when the Apple only version was released back in April.
Although the headline figure of songs downloaded initially sounds very impressive, we would assume the million songs must include ones bought by the current Apple users as well (Apple UK weren’t able to clarify this as they didn’t have this breakdown, Apple US were unreachable) – working out at an average of under one song per Windows user. This shows that people have been downloading the Windows version of the software and possibly not purchasing songs. We think it is likely that this is due to them currently being unable to buy music, as they live outside the USA.