Remember we reported on Visual Radio? Nokia have just chosen Hewlett-Packard as a technology partner to help get the service into the market. They intend to develop Visual Radio further, with the aim of making it available to other handset manufacturers through HP.
Felice Swapp, director of strategic initiatives for HP said “As you drive to this ‘digital lifestyle’ where it’s fundamentally mobile and digital and virtual, and content becomes much more meaningful, how do you have business models in that world?”
Their answer is to employ HP to sell Visual Radio to phone makers and radio stations, providing installation and support.
Research from Nokia indicates that phone owners with FM receivers in their handsets only listen to radio once a week – but the company is hoping that their new service will encourage users to take more interest in radio and use Visual Radio to buy ringtones and other music-related content.