Advanced Search: Is The Name A Problem?

When you’re preparing a newspaper for the world of on-line news, helping your audience find the information they need is paramount.

Anders M Olausson, CTO of hd.se (a local Swedish newspaper/site) ponders the problem.

Advanced Search: Is The Name A Problem?According to Google only 1% of the searches uses “advanced search”. It’s a remarkable low figure if you think about how tough some people think it is to find what they are looking for. But then it struck me, is it advanced to use “Advanced search”? Not particularly.
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