Loudeye have launched their Overpeer anti-piracy technology in Europe. The system, which uses a number of techniques to protect content, has proven popular in the US and Asia and currently protects 60,000 digital entertainment titles. This translates to millions of blocked downloads every month.
“As we enter an important stage in the legitimate distribution of digital media content, content owners around the world face challenges in managing the illegal distribution of their material across peer-to-peer networks,” said Marc Morgenstern, vice president and general manager of Loudeye’s asset protection and promotion business in a statement. “Our proprietary systems and technology are designed to interdict illegal peer-to-peer traffic, blocking illegal transmission of copyrighted material and helping content owners take control of piracy. These systems have been highly effective for our customers in the US and Asia, and we’re pleased that we are now launching the services in Europe through OD2, our European subsidiary.”
Overpeer uses content spoofing to distribute fake music, software and movie files across P2P networks – if downloaded, the file can then redirect a PC user to a legitimate source for the real content with the option of buying it.