Interactive TV Advertising & Enhanced TV

Day one – gives a complete overview of iTV advertising from the latest case studies in the market, and the creative and planning aspects of a campaign, to likely response rates, ROI, and the importance of the introduction of PVR’s. Day 2 – focuses on enhanced TV starting to produce new programme formats and linking closely with reality TV programs. This is emerging as a key revenue driving potential for broadcasters, and the integration with SMS and mobile technologies will be covered.CBI Conference center, London