TiVo hits 2m subscribers

TiVo has announced to Reuters that it has doubled its number of subscribers in the past year to 2 million. The majority of their income comes from subscriptions, now they sell significantly less PVR’s (Personal Video Recorders) direct to the public as they did originally.

Many people have questioning TiVo’s long term viability with their apparent business model, especially as they are expected to lose their current exclusive deal to supply DirecTV with PVR’s.

We understand that they have set aside $50m to market hard to the in the build up to christmas, when they hope to gain another million subscribers – aiming for 3 million subscribers by January 2005.