Wippit, a London-based P2P subscription music service has launched a new phase to their product, allowing customers to download full length audio and video tracks to mobile devices as well as associated truetones, polyphonic and monophonic ringtones and wallpapers.
Customers will no longer need a PC to make the most of the Wippit service, as they can simply install an application to their phone by sending a text message. The application then allows subscribers to download and play music or videos whenever they like.
Paul Myers, CEO and Founder of Wippit said “When Wippit launched the first legal P2P service in 2001 we offered ringtones so that our users could find everything in one place. After that we introduced the first mobile search facility for MP3’s and downloads, including the incorporation of sound recognition technology. Downloading directly to your mobile phone is the logical next step on the path we’ve been treading since launch. We’ve been waiting for the handset and network capability to catch up, and now it has.”
Wippit also announced a partnership with SlamTV, the mobile entertainment provider, to bring high quality, fully-licensed music and video to mobile phones.
Neil Marshall, Sales and Marketing Director for WebTV commented “SlamTV co-operating closely with a strong brand such as Wippit, can only be good news. Wippit’s mobile customers will now have access to over 300,000 music and video files from some of the world’s major music labels and content owners.”
The Wireless Wippit beta test will feature alternative content from Wippit’s online service though it will be cross-promoted. Video will cost UK£3.00 (€4.40) and audio tracks will cost UK£1.50 (€2.20), truetones UK£4.50 (€6.60!!!), polyphonic ringtones UK£3.00 and wallpapers and monophonic ringtones UK£1.50.