3, the 3G mobile network provider and Ladbrokes have launched what they claim is the first 3G video mobile betting service.
The service is called Balls!, and it’s a numbers draw game (like the Lottery, I suppose, but repeated every minute, and with less holding up of the queue in my local newsagents) – it’s apparently one of the most popular products on Ladbrokes.com. The company have ported the Flash-based game over to 3rd generation mobile networks, allowing punters to bet up to 1,440 times a day. Recent jackpots for the web game have been UK£54,000 and UK£94,000 (€79,580 to €138,538). Stats are available on which numbers come out most often, for those of you deluded enough to think that makes a difference.
Bob Fuller, Chief Executive of 3 commented: “3 leads the video mobile market with an unrivalled portfolio of content and Ladbrokes Balls! on 3 is yet another first for the UK’s leading 3G network. We are setting the agenda for 3G and are constantly challenging the UK market place with our range of innovative products and faster, better mobile services. With over 1.2 million customers in the UK, the potential for these types of services on 3 is very exciting.”
David Briggs, Commercial Director, Ladbrokes e-Gaming said: “We’re delighted to be working with 3. Ladbrokes Balls! is a game that lends itself well to the immediacy of video mobile. Balls! is already the most popular game on Ladbrokes.com and we expect the service to be equally as popular on 3’s video mobiles.”
Ladbrokes – NB Digital Lifestyles are not responsible if you’re daft enough to blow your lunch money on a gambling site