The BBC’s interactive coverage of the Olympics has attracted 6.13 million viewers, meaning that half the available audience has tuned in at some point since the opening ceremony on the 13th August.
The BBC is including viewers who watched for at least a minute in the six million figure – though only 46% of the total watched the service for more than 25 minutes.
Andrew Thompson, head of new media, sports news and development for BBC Sport said: “The Olympics are perfect for interactive television because there are so many events happening at the same time. Before we had the interactive option, hundreds of hours of footage disappeared down a black hole. But now with interactive television, viewers have up to four extra sports to choose from and, judging by the initial figures, they are taking full advantage of that.”
The BBC’s traditional TV coverage has also been a success – a record 6.2 million viewers have tuned to to watch the evening highlights on BBC 2.
UK broadband internet users can get a taste of the BBC’s interactive TV service by following the link below.