The Branded Content Marketing Association (BCMA) is hosting an event that will feature case studies from advertisers as well as games industry professionals and ‘advergaming’ experts.
- The impact that games are gaving on the media consumptions of consumers
- The potential of games as advertising
- How games can be used by different industries, from FMCG to financial services
7-9pm Presentations & Debate
9pm Drinks and networking
Tickets are £125 plus VAT (or join), or free to BCMA members