“Piracy is a Crime” is the new UK£1.5 million ( €2.25 million) campaign from the UK film industry, launching today.
Film makers have grouped together with retailers like Asda and HMV to form the Industry Trust for Intellectual Property Awareness, and have predicted an annual loss of about UK£1 billion (€1.5 billion) to the film industry in 2007.
To combat this, the new campaign has a tough new message for the public.
A new trailer seeks to educate the public that film piracy has links to organised crime and funds terrorist activities. By issuing posters featuring a gunman, the ITIPA is hoping to capitalise on the public’s fear of terrorism to discourage the public from buying dodgy DVDs down the market.
The majority of public opinion seems to be that piracy is a “soft crime” with no real victims, whereas low risks and high returns are making it an attractive option for criminal gangs – raids to premises involved in piracy have also unearthed drugs, pornography and weapons.