ZipTV Actually Launches

ZipTV, the first interactive advertising channel, finally launched this week. The venture is backed by 11 advertisers, including Honda, BT and Unilever.

The first advert on the channel was an eight minute film from Honda, based around their Jazz and Civic cars.

“Our partnership with Zip TV is our first step in exploiting the creative potential of interactive TV and we will use these results to home and refine our future campaigns on the channel,” said Simon Thompson, head of marketing at Honda.

ZipTV works as a virtual channel that displays content when viewers press the red button on their remotes whilst watching an advert on their standard digital package.

The company is keen to stress that they will not just be offering more and longer adverts – but instead aim to experiment with new forms of advertising. Donna Barradale, managing partner at Zip TV, said: “This is not simply an extended version of the linear advertisement, but content that viewers will find interesting, informative and rewarding”.

Glad to see that Honda and ZipTV are getting on now, as last minute contractual problems threatened to delay the launch of the channel.


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Fraser Lovatt

Fraser Lovatt has spent the last fifteen years working in publishing, TV and the Internet in various capacities, and believes that they will be seperate platforms for at least a while yet. His main interests at the moment are exploring where Linux is taking home entertainment and how technology is conferring technical skills on more and more people. Fraser Lovatt was born in the same year that 2001: A Space Odyssey was delighting and confusing people in the cinemas, and developed a lifelong love of technology as soon as he realised that things could be taken apart, sometimes put back together again, but mostly left in bits or made into something the original designer hadn't quite planned upon. At school he was definitely in the ZX Spectrum/Magpie/BMX camp, rather than the BBC Micro/Blue Peter/well-behaved group. This is all deeply ironic as he later went on to spend nine years working at the BBC. After a few years of working as a bookseller in Scotland, ("Back when it was actually a skilled profession" he'll tell anyone still listening), he moved to England for reasons he can't quite explain adequately to himself. After a couple of publishing jobs punctuated by sporadic bursts of travelling and photography came the aforementioned nine years at the BBC where he specialised in internet technologies and video. These days his primary interests are Java, Linux, videogames and pies - and if they're not candidates for convergence, then what is?