Moogle? Goomsn? The news MSN Search service is out of the stables today, and despite what might be under the hood, Microsoft have obviously been inspired by Google’s clean, easy to use interface. Basically, they’ve taken most of the ads off.
After a year in development and US$100 million (€82 million), Microsoft’s MSN Search tool is still just a front end for Yahoo’s technology. For the time being.
To catch up with Google and Yahoo, Microsoft are gearing up to launch their very own, in-house developed, search tool this year. Webmasters will get a chance to vet its performance and accuracy before it goes live, baring in mind that MSN Search has had a odd and unfortunate habit in the past of dropping results from some sites competing with MS. Hope they manage to track that bug down and fix it.
In an interview on this week Yusuf Mehdi, head of MSN Search said, bafflingly “If this is a next-generation airplane, this is only the inside of the engine.” The first person to tell me what that means gets the usual prize – a bad CD from my collection. Come on people, I’ve still got a few left.
Microsoft’s MSN Search engine is currently third place in the US – Google deals with 35% of all internet searches, Yahoo takes a healthy 30% and MSN has 15%. They have a lot of catching up to do, but a strong band, new search engine and integration with MS’s operating systems (if they’re allowed to!) might just put them at the front of the field.