The Chinese Ministry for Industry has released new figures which demonstrate the vast scale of the mobile market in China, and its potential for growth.
Although the percentage of mobile phone owners in China will still be relatively low at just 24.5% of the population in 2005, this will still mean 300 million subscribers. In contrast, approximately 65% of Europeans own a mobile phone, with the US catching up at 50%.
Currently, China’s 295,700,000 mobile phones account for half of all money spent communications. There are still another 800 million potential customers to reach, though the barriers of bringing access to rural areas and the cost of services must yet be dealt with.
Chinese mobile users send 300 million text messages a day – accounting for one third of the World’s total 510 billion of SMS sent every in 2003. Not bad for something that was tacked onto GSM as a afterthought and costs network operators virtually nothing to handle.