Nvidia Expect Media Centre Shipments to Treble

One of the leading manufacturers of video cards, Nvidia, has stated that it expects worldwide shipments of media centres – PCs used to play video, music and games in a living room environment – to treble in 2004. This would take global figures to around six million units.

Huang Jeh-hsun, president and CEO of Nvidia made the statement at Computex 2004, saying that demand was picking up, and further growth was expected as prices fell.

Most media centres are still based around a PC paradigm – and many home users find PC concepts and interfaces off-putting. Operating systems such as Microsoft’s Windows XP Media Centre Edition are a step in the right direction but are still daunting for casual users, and it’s frankly a pain to have to boot up your PC and navigate menus and settings just to watch K-PAX on DVD.

Nvidia’s optimism on increased shipments, however is no doubt inspired by their own range of products, principally their nStant Media platform. Currently a laptop-only solution, nStant Media allows users to use digital content without having to boot into an operating system – and consequently uses less power too.


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Fraser Lovatt

Fraser Lovatt has spent the last fifteen years working in publishing, TV and the Internet in various capacities, and believes that they will be seperate platforms for at least a while yet. His main interests at the moment are exploring where Linux is taking home entertainment and how technology is conferring technical skills on more and more people. Fraser Lovatt was born in the same year that 2001: A Space Odyssey was delighting and confusing people in the cinemas, and developed a lifelong love of technology as soon as he realised that things could be taken apart, sometimes put back together again, but mostly left in bits or made into something the original designer hadn't quite planned upon. At school he was definitely in the ZX Spectrum/Magpie/BMX camp, rather than the BBC Micro/Blue Peter/well-behaved group. This is all deeply ironic as he later went on to spend nine years working at the BBC. After a few years of working as a bookseller in Scotland, ("Back when it was actually a skilled profession" he'll tell anyone still listening), he moved to England for reasons he can't quite explain adequately to himself. After a couple of publishing jobs punctuated by sporadic bursts of travelling and photography came the aforementioned nine years at the BBC where he specialised in internet technologies and video. These days his primary interests are Java, Linux, videogames and pies - and if they're not candidates for convergence, then what is?