One of the major topics on the agenda this year at the Cannes Film Festival is the growing problem of piracy. A group of 16 executives and studio heads from around the world got together along with the French Minister of culture last night to encourage directors and actors to adopt their anti-piracy message before it’s too late. They are keen to get directors on board because they’re the major victims of the crime.
The think tank is seeking solutions for film piracy, and has come up with three major points:
Firstly, the recognition that downloading films is illegal, and it’s dangerous for the industry (well, you’ve got to start somewhere).
Secondly, that the public need to be educated that downloading is wrong – Jack Valenti, president of the MPAA has already been speaking on university campuses in America. “We need copyrights that are more stern and the political will to enforce them. We need to educate and change behaviour. Too many think that it is risk free so ‘I can do it too’.”
Thirdly, the group recognised that the industry needs to be technologically savvy to be able to combat piracy. Indeed Renaud Donnedieu, the French Minister of Culture and Communication announced: “The President of France is ready to translate such a plan into concrete action and intends to announce a statement next week addressing prevention, repression, communication and positive action.”