NAB: HP Partnering to Develop Digital Media Platform

Hewlett-Packard has teamed up with leading content creators, distributors and technology companies to develop a standards-based technology platform indented to simplify the production of digital media. The Digital Media Platform (DMP) is an integrated, open system linking production and post-production processes, and is based on a strategic alliance with Warner Bros. Studios and Dreamworks.

“The business model that has guided this industry for nearly a century is changing radically,” said Carly Fiorina, HP chairman and chief executive officer. “Content is still and will always be king, however thousands of new storytelling experiences, applications and services are just around the corner. There is money to be made just as there is money to be saved — if this industry embraces the change and the opportunity the digital revolution presents.”

DMP combines HP software with expertise the company has gained from working with companies like Dreamworks, Avid and Starbucks. The foundation of DMP is a work flow system where creatives working on a project share a common set of assets for rendering, post production and editing.

HP and Warner are also pooling their expertise to restore classic films – combining WB’s proprietary software with HP’s image processing expertise, data management and servers.

“The impact of music, film and television moving toward all-digital platforms is profound,” said Shane Robison, HP’s chief strategy and technology officer, in a press release. “Warner Bros. Studios is at the cutting edge of embracing the digital transformation. By partnering, HP and Warner Bros. Studios will leverage technology and expertise to create compelling, personalized experiences for consumers that will set the bar at a whole new level.”

HP’s release on the news

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Fraser Lovatt

Fraser Lovatt has spent the last fifteen years working in publishing, TV and the Internet in various capacities, and believes that they will be seperate platforms for at least a while yet. His main interests at the moment are exploring where Linux is taking home entertainment and how technology is conferring technical skills on more and more people. Fraser Lovatt was born in the same year that 2001: A Space Odyssey was delighting and confusing people in the cinemas, and developed a lifelong love of technology as soon as he realised that things could be taken apart, sometimes put back together again, but mostly left in bits or made into something the original designer hadn't quite planned upon. At school he was definitely in the ZX Spectrum/Magpie/BMX camp, rather than the BBC Micro/Blue Peter/well-behaved group. This is all deeply ironic as he later went on to spend nine years working at the BBC. After a few years of working as a bookseller in Scotland, ("Back when it was actually a skilled profession" he'll tell anyone still listening), he moved to England for reasons he can't quite explain adequately to himself. After a couple of publishing jobs punctuated by sporadic bursts of travelling and photography came the aforementioned nine years at the BBC where he specialised in internet technologies and video. These days his primary interests are Java, Linux, videogames and pies - and if they're not candidates for convergence, then what is?