Hewlett-Packard has teamed up with leading content creators, distributors and technology companies to develop a standards-based technology platform indented to simplify the production of digital media. The Digital Media Platform (DMP) is an integrated, open system linking production and post-production processes, and is based on a strategic alliance with Warner Bros. Studios and Dreamworks.
“The business model that has guided this industry for nearly a century is changing radically,” said Carly Fiorina, HP chairman and chief executive officer. “Content is still and will always be king, however thousands of new storytelling experiences, applications and services are just around the corner. There is money to be made just as there is money to be saved — if this industry embraces the change and the opportunity the digital revolution presents.”
DMP combines HP software with expertise the company has gained from working with companies like Dreamworks, Avid and Starbucks. The foundation of DMP is a work flow system where creatives working on a project share a common set of assets for rendering, post production and editing.
HP and Warner are also pooling their expertise to restore classic films – combining WB’s proprietary software with HP’s image processing expertise, data management and servers.
“The impact of music, film and television moving toward all-digital platforms is profound,” said Shane Robison, HP’s chief strategy and technology officer, in a press release. “Warner Bros. Studios is at the cutting edge of embracing the digital transformation. By partnering, HP and Warner Bros. Studios will leverage technology and expertise to create compelling, personalized experiences for consumers that will set the bar at a whole new level.”