World’s First Customised Multimedia Mobile

Emblaze Mobile of Israel have produced a new multimedia handset, and it’s the first time that a network provider, in this case Partner Communications, has had almost complete control over the specification of a mobile and it’s applications.

Considering that the Alpha 8 is Israel’s first attempt at a mobile phone, the handset is amongst some of the most sophisticated handsets out there. Designed by Emblaze in tandem with Partner, the phone is based around video and gaming functions – it can record 30 minutes of video, play Java games and play MP3s. The user interface is via a 2.2 inch TFT screen which displays 65,000 colours.

Partner Communications, which trades under the Orange brand in Israel are hoping to provide a video on demand portal for subscribers – the phone can play back video at up to 30 frames per second, and can record at 15.

Emblaze are hoping to take the phone to other world markets – notably Europe and Asia: “It’s Israeli-based and we are producing cellphones, but we are selling across the world. Our intent is not just to work with Partner in Israel. We are looking at big names and all the number one (mobile) operators in Europe. We are talking to each one and we are in various stages and hoping to close deals,” said Emblaze’s Doron Cohen.

Emblaze Mobile

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Fraser Lovatt

Fraser Lovatt has spent the last fifteen years working in publishing, TV and the Internet in various capacities, and believes that they will be seperate platforms for at least a while yet. His main interests at the moment are exploring where Linux is taking home entertainment and how technology is conferring technical skills on more and more people. Fraser Lovatt was born in the same year that 2001: A Space Odyssey was delighting and confusing people in the cinemas, and developed a lifelong love of technology as soon as he realised that things could be taken apart, sometimes put back together again, but mostly left in bits or made into something the original designer hadn't quite planned upon. At school he was definitely in the ZX Spectrum/Magpie/BMX camp, rather than the BBC Micro/Blue Peter/well-behaved group. This is all deeply ironic as he later went on to spend nine years working at the BBC. After a few years of working as a bookseller in Scotland, ("Back when it was actually a skilled profession" he'll tell anyone still listening), he moved to England for reasons he can't quite explain adequately to himself. After a couple of publishing jobs punctuated by sporadic bursts of travelling and photography came the aforementioned nine years at the BBC where he specialised in internet technologies and video. These days his primary interests are Java, Linux, videogames and pies - and if they're not candidates for convergence, then what is?