Vodafone and Warner Bros. Online have singed a deal to bring Warner Bros. branded content to mobile phones. There are no details over what brands will be exploited as yet, but WB have announced that they will be initially providing games, screensavers, alerts and other mobile applications, including video content.
Amongst others, WB have such valuable global brands as The Matrix, Friends and Harry Potter.
Details are currently scarce, but the agreement covers some 16 countries. Aside from being a revenue-earner, WB are hoping that the deal will bring increased exposure to its brands and help promote upcoming projects.
It seems the announcement is following the growing trend of content providers teaming up with distributors to leverage their brands in other arenas – similar to has already been witnessed with brand owners licensing brands to video game publishers, magazine houses and toy manufacturers. Expect many more of this sort of deal in future.