Chrysalis Mobile, a standalone business unit within the Chrysalis group of companies, has launched a service designed to bring music to mobile phone users, in various forms.
Chrysalis are offering the service on a “white label” basis – third parties will be able to contract the service and have it branded with their own identity. The service is comprised of hosting, content creation, billing and even royalty payments.
Available for download will be MP3s of real songs, ringtones, short edits of real songs (for alarms, tones and fun use), and images.
Chrysalis are pushing the CRM aspect of the service to potential customers – they’ll know who bought what and when, allowing effective management of campaigns and promotions.