Europeans seem to be rushing out and buying HDTVs despite the lack of coverage: they bought 70,000 HDTV-capable displays in 2003, yet only one broadcaster, Euro1080, broadcasts a satellite HDTV service, and only for four hours a day.
A report from Strategy Analytics goes on to predict that we’ll be buying 17.4 million HDTV displays in 2008, but by then only 2.6 million homes will have the set-top box and coverage to enable them to watch HDTV programming.